Superstar

The Renault Service Ads Takes Away the Element of Surprise

By: Meghan Young - Published: • References: publicis & ibelieveinadv
The Renault Service ad campaign shows that sometimes surprises aren't good. In fact, surprises are probably only good at the movies or possibly even on birthdays (if you like that sort of thing); however, when it comes to bills (and according to this campaign, movie spoilers), surprises are far from welcomed.

Conceived by Bucharest-based ad agency Publicis, the Renault Service ad campaign actually has some spoilers that you may not want to set eyes on, let alone read. For those of you who haven't yet watched 'Inception' or read the 'True Blood' books, you have been warned.

Full of pop culture references from different generations, the Renault Service ad campaign will appeal to just about anyone. I especially like how these ads are essentially doodled notes. Stats for Scribbled Spoiler Campaigns Trending: Older & Average
Traction: 1,799 clicks in 177 w
Interest: 4 minutes
Concept: Renault Service
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: cultured travel campaigns, spoofed milk campaigns, and frozen tongue campaigns.