Digi-tail

Virtual and digital innovations augment retail experience for consumers
Implications - Not long ago, “going digital” for a retailer meant establishing an online presence and engaging in social media. Now, most retailers have these facets covered, and digital innovation in the retail sphere is reaching new levels of sophistication and complexity with everything from in-store holograms and robots to tablet integrations and body-scanning devices. Thus, it is going above and beyond basic tech that will set today’s retailers apart in the minds of consumers.
SCORE: 5.7
Warm Top 6 Examples: 30,969 Total Clicks May 11 - Nov 11
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DEMOGRAPHICS
Virtual Shop Welcomers - The Holographic Greeter Provides New Incentives for Retail Consumers
SCORE: 7
V. Hot 11,609 Clicks Pub: Nov 20, 11
Virtual Shop Welcomers
The Holographic Greeter Provides New Incentives for Retail Consumers
The holographic greeter may just usher in a brave new world for in-store consumers. Although it seemed like most of the new technology being introduced into the shopping world was steering consumers out… [More]
QR Code Gift Cards - JC Penney Offers Recordable 'Santa Tags' for Your Presents
SCORE: 6
Hot 6,516 Clicks Pub: Nov 14, 11
QR Code Gift Cards
JC Penney Offers Recordable 'Santa Tags' for Your Presents
JC Penney has launched a multi-pronged Christmas campaign called 'Who’s Your Santa!' with many elements -- traditional, online and mobile -- and a very interesting part of this campaign are the recordable… [More]
Body-Scanning Size Detectors - The 'My Best Fit' Helps Shoppers Figure Out Their True Sizes
SCORE: 6
Warm 2,560 Clicks Pub: May 4, 11
Body-Scanning Size Detectors
The 'My Best Fit' Helps Shoppers Figure Out Their True Sizes
Many girls end up going to a professional bra fitter in order to determine their true bra size, and the 'My Best Fit' service helps with the rest of a person's sizing troubles. Essentially, the 'My Best… [More]
Augmented Reality Dressing Rooms - The KinectShop Aims to Revolutionize the Retail Experience
SCORE: 5.6
Warm 4,080 Clicks Pub: Jun 16, 11
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
We've seen several retail outlets try augmented reality dressing rooms -- most recently Topshop with its Kinect-based changing room -- but the KinectShop may be the one-stop solution that revolutionizes… [More]
QR Scanned Shopping - The P & G Virtual Drugstores Open in Prague Subway Stations
SCORE: 5.4
Warm 3,760 Clicks Pub: Nov 2, 11
QR Scanned Shopping
The P & G Virtual Drugstores Open in Prague Subway Stations
For those who do not have time to shop, the P & G Virtual Drugstores opened recently in Prague are great way to buy on the go. One simply has to use their mobile phone to scan the code, and the groceries… [More]
High Fashion Robots - Tasaki Replaces Their Store Mannequins with Androids
SCORE: 4.2
Mild 2,444 Clicks Pub: Oct 1, 11
High Fashion Robots
Tasaki Replaces Their Store Mannequins with Androids
Normally, the presence of robots doesn't necessarily urge non-geeks into a purchase, though that's starting to change thanks to Japanese jeweller Tasaki, whose in-store mannequins have been replaced by… [More]