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Bankruptcy Gift Certificates

Circuit City Continues to Sell Gift Cards

— November 28, 2008 — Business
Gift cards were the hottest present for a while, but the recession has a lot of people wary about buying them this year. Surprising to many, Circuit City is still selling gift cards, despite having filed for Chapter 11 bankruptcy. Circuit City is doing every they can to make sure their business survives, and want to ensure people know their gift cards are still valid, but the media has frightened many people away.

“We’re aware that there’s been a lot of misinformation out on the Internet about gift cards since we filed for Chapter 11,” a Circuit City spokesperson told FirstCoast News. “On our first day before the court, we sought and received authority to continue our gift card program. We are continuing to sell and redeem Circuit City gift cards in our stores and at http://www.circuitcity.com. No changes have been made in our gift card program.”

Other companies going out of business or closing hundreds of stores yet continuing to sell gift cards this holiday:

Closing hundreds of locations:

Circuit City

Ann Taylor

Lane Bryant, Fashion Bug, Catherine’s

Eddie Bauer

Talbots

GAP

Footlocker

Zales

Disney

Home Depot

Macys

Pep Boys

Sprint/Nextel

JC Penney

Ethan Allen

K B Toys

Loews

Dillard’s

Closing all locations:

Cache

J. Jill

Pacific Sunwear

Wickes Furniture

Levitz

Bombay

Whitehall

Piercing Pagoda

Linens and Things

Movie Galley

Wilson Leather

Sharper Image

If you belong to the two thirds of consumers expected to buy gift cards this holiday, ensure your card will still be valid into the new year… otherwise, get something else, save your shackles or opt for DIY gifts!
Trend Themes
1. Bankruptcy Gift Certificates - Opportunity for disruptive innovation in the gift card industry by offering bankruptcy gift certificates for businesses going out of business or closing stores.
2. Closing Hundreds of Locations - Opportunity for disruptive innovation in the retail industry by developing new strategies for businesses closing multiple locations while still selling gift cards.
3. Closing All Locations - Opportunity for disruptive innovation in the retail industry by exploring alternative uses for gift cards of businesses closing all their locations.
Industry Implications
1. Retail - Opportunity for disruptive innovation in the retail industry by reimagining the gift card concept for businesses in bankruptcy or closing stores.
2. Gift Cards - Opportunity for disruptive innovation in the gift card industry by creating innovative solutions for businesses issuing gift cards despite financial difficulties.
3. DIY Gifts - Opportunity for disruptive innovation in the handmade and do-it-yourself gifts industry by providing alternatives to traditional gift cards for holiday presents.
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