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Polyvore and Yves Saint Laurent Create an Online Dressing Room

By: Amelia Roblin - Published: • References: ysl & fashionista
In recognition of Fashion's Night Out in New York City, Polyvore and Yves Saint Laurent will be launching the Edition 24 collection. The two partners are challenging the public to contrive a winning combination of layered shirts, skirts, jackets and accessories.

Using Polyvore as a computer-generated wardrobe, the person who assembles the most impressive outfit will win an Yves Saint Laurent bag. The campaign will invite a broader audience into the world of high fashion, making the partnership between Polyvore and Yves Saint Laurent a virtual stroke of genius. Stats for Competitive Virtual Styling Trending: Older & Mild
Traction: 4,816 clicks in 219 w
Interest: 4 minutes
Concept: Polyvore And Yves Saint Laurent
Related: 100 examples / 77 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: secluded fashion shoots, capturing chic essentials, and luscious rouge editorials.