Many girls end up going to a professional bra fitter in order to determine their true bra size, and the 'My Best Fit' service helps with the rest of a person's sizing troubles.
Essentially, the 'My Best Fit' service is a full-body scanner that determines each person's unique body size from head to toe. Considering that sizes are frustratingly not standardized, 'My Best Fit' offers a personal guide to the sizes a person will require at such brands as GAP, Old Navy, St. John's Bay and more. Using radio waves and a "vertical wand," this scanner creates a 3D model of the user's body in as little as 10 seconds.
Currently, the 'My Best Fit' service is only available in the King of Prussia Mall, located in Pennsylvania. Hopefully, this free service will extend to other malls soon.
Stats for Body-Scanning Size Detectors
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Research: 2,916 clicks in 263 w
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Concept: My Best Fit
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Segment: Neutral, 18-55
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