The Collaborative Fund even lets users take cars out for a virtual spin and provides car sharing stats that are relevant to the geographic area. This site will bring you from car sharing newbie to pro in no time.
Implications - The eco movement is one that informs the values of a large cross-section of society. Car sharing networks tap into this impulse while at the same time offering a compelling financial incentive. Companies ought to consider how they can introduce an eco component into their brand identity.