The Collaborative Fund is a phenomenal website and key point of entry for anyone looking to get involved with a car sharing program, but who might not know where to begin. The site is filled with detailed information, and users can consider one of the three types of car sharing networks.

The Collaborative Fund even lets users take cars out for a virtual spin and provides car sharing stats that are relevant to the geographic area. This site will bring you from car sharing newbie to pro in no time.

Implications - The eco movement is one that informs the values of a large cross-section of society. Car sharing networks tap into this impulse while at the same time offering a compelling financial incentive. Companies ought to consider how they can introduce an eco component into their brand identity.