CBD-infused products are designed in intentionally portable formats
Trend - Whether made for skincare or ingestion, CBD-infused products are increasingly being designed in on-the-go formats that enable consumers to travel both short and long distances with the items. The ability to use or consume CBD in this way caters to consumers who prioritize both convenience and function in their purchase decisions.
Insight - CBD products are becoming more mainstream as the general public becomes more aware of the benefits associated with these types of products, which are rapidly being integrated into people’s busy routines. As a result, these consumers are looking for convenient products that can be consumed at any time, or in any setting, which provides consumers with more flexibility.
Insight - CBD products are becoming more mainstream as the general public becomes more aware of the benefits associated with these types of products, which are rapidly being integrated into people’s busy routines. As a result, these consumers are looking for convenient products that can be consumed at any time, or in any setting, which provides consumers with more flexibility.
Workshop Question - How could your brand enhance portability and/or convenience in its product/service?
Trend Themes
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On-the-go CBD Products — CBD-infused products are being designed in easy to use and portable formats that cater to customers who prioritize convenience and function in their purchase decisions thereby providing a disruptive innovation opportunity for manufacturers in the CBD industry.
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Rising Popularity of CBD Products — As the general public becomes more acquainted with the benefits of CBD, they are now seeking products that offer a variety of uses and act as an entry point to the world of cannabis and hemp-derived products. This presents an opportunity to develop products that cater to this growing demand.
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Cannabis Beauty Trend — The increasing popularity of cannabis-based ingredients in beauty regimens is presenting a more natural and simple alternative for cosmetics consumers who seek products with calming and soothing properties. This trend can be translated to create more versatile hemp-derived beauty products.
Industry Implications
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Wellness and Alternative Health Industry — The demand for CBD-infused products is proving to have a positive impact on the wellness industry which presents an opportunity for CBD product manufacturers to tap into this market by developing more on-the-go products.
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Beauty and Skincare Industry — The trend of incorporating cannabis-based ingredients in their products is changing the way the beauty industry is perceived with the industry increasingly moving towards natural, non-toxic, and safe ingredients. This trend provides an opportunity for beauty and skincare product manufacturers to cater to a more wellness-oriented customer base.
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Food and Beverages Industry — With the rising popularity of CBD products, the food and beverage industry is a prime space for manufacturers to introduce new products with CBD infusion such as hard candies, drinks and shots. Being a task-oriented industry, the potential of on-the-go CBD products in this sector is high.
