Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
CBD
CBD-infused products are designed in intentionally portable formats.
3.2
Trend score
Trend
What is the On-the-Go CBD trend?
On-the-Go CBD: Whether made for skincare or ingestion, CBD-infused products are increasingly being designed in on-the-go formats that enable consumers to travel both short and long distances with the items. The ability to use or consume CBD in this way caters to consumers who prioritize both convenience and function in their purchase decisions.
Insight
The consumer insight behind the On-the-Go CBD trend
CBD products are becoming more mainstream as the general public becomes more aware of the benefits associated with these types of products, which are rapidly being integrated into people’s busy routines. As a result, these consumers are looking for convenient products that can be consumed at any time, or in any setting, which provides consumers with more flexibility.
Trend themes
Themes within the On-the-Go CBD trend
Three behaviours holding the trend together01
On-The-Go CBD Products
CBD-infused products are being designed in easy to use and portable formats that cater to customers who prioritize convenience and function in their purchase decisions thereby providing a disruptive innovation opportunity for manufacturers in the CBD industry.
02
Rising popularity of CBD products
As the general public becomes more acquainted with the benefits of CBD, they are now seeking products that offer a variety of uses and act as an entry point to the world of cannabis and hemp-derived products. This presents an opportunity to develop products that cater to this growing demand.
03
Cannabis Beauty Trend
The increasing popularity of cannabis-based ingredients in beauty regimens is presenting a more natural and simple alternative for cosmetics consumers who seek products with calming and soothing properties. This trend can be translated to create more versatile hemp-derived beauty products.
Industry implications
What the On-the-Go CBD trend means for industry
Where the trend changes the playbookFor
Wellness and Alternative Health Industry
The demand for CBD-infused products is proving to have a positive impact on the wellness industry which presents an opportunity for CBD product manufacturers to tap into this market by developing more on-the-go products.
For
Beauty and Skincare Industry
The trend of incorporating cannabis-based ingredients in their products is changing the way the beauty industry is perceived with the industry increasingly moving towards natural, non-toxic, and safe ingredients. This trend provides an opportunity for beauty and skincare product manufacturers to cater to a more wellness-oriented customer base.
For
Food and Beverages Industry
With the rising popularity of CBD products, the food and beverage industry is a prime space for manufacturers to introduce new products with CBD infusion such as hard candies, drinks and shots. Being a task-oriented industry, the potential of on-the-go CBD products in this sector is high.
Workshop question
How could your brand enhance portability and/or convenience in its product/service?
Trend signals
Trend signals for On-the-Go CBD
Trend score 3.2 out of 10, from popularity 51%, activity 36%, freshness 8%.
Popularity51%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the On-the-Go CBD trend
4 featured examples from Mar 19 to Jul 12, 2019CategoryFashion
Travel CBD Beauty Sets
Graces London's Miniature Products Share Soothing Benefits on the Go
CBD is gaining popularity in the beauty industry, and there is an opportunity to create more CBD-infused skincare items.
CategoryLifestyle
On-the-Go CBD Shots
The Total CBD Tongue Shots are Easily Consumed Out of the House
As the demand for CBD increases, companies in the CBD industry can capitalize on opportunities to create more convenient and appealing CBD products to meet customers' evolving nee…
CategoryLifestyle
CBD Hard Candies
Candy Head's CBD Candy Gives the Body Time to Absorb the Full-Spectrum Oils
In the health and wellness industry, there is an opportunity to explore the production of CBD-infused edibles as an innovative solution for alternative remedies.
CategoryFashion
Herbal Oil Blotting Papers
NYX Cosmetics' Cannabis Sativa Seed Oil Blotting Paper Calms Skin
The beauty industry is ripe for disruption with emerging trends like cannabis beauty and vegan products gaining popularity.
