"Finger-friendly" cosmetic products take out the inconvenience of applicators
Implications - With minimalist beauty now being prioritized by a growing segment of North American consumers, brands are responding not just with simplified cosmetic products, but with ones that are specifically formulated for finger application. With Instagram beauty very recently prioritizing definition and heavy application, the slow shift away from this reveals how brands should better predict the inevitable resurgence of rituals on the other end of the spectrums that are popular in the moment.
Workshop Question — Consider a topical trend within your area of expertise. How would your brand predict or account for a shift in the other direction?