"Finger-friendly" cosmetic products take out the inconvenience of applicators
Trend - With minimalist beauty now being prioritized by a growing segment of North American consumers, brands are responding not just with simplified cosmetic products, but with ones that are specifically formulated for finger application.
Insight - Consumers who use social media regularly are increasingly having their needs influenced by shifts happening online, particularly as it pertains to beauty. These needs shift extremely quickly with the pace of change on social media, and as a result, consumers in this segment tend to be more loyal to brands that can keep pace.
Insight - Consumers who use social media regularly are increasingly having their needs influenced by shifts happening online, particularly as it pertains to beauty. These needs shift extremely quickly with the pace of change on social media, and as a result, consumers in this segment tend to be more loyal to brands that can keep pace.
Workshop Question - Consider a topical trend within your area of expertise. How would your brand predict or account for a shift in the other direction?
Trend Themes
-
Simplified Beauty — Brands are responding to the growing segment of North American consumers prioritizing minimalist beauty with ultra-simple formulations and finger application products.
-
Social Media Influenced Needs — Consumers who use social media regularly are having their beauty needs influenced by shifting trends online.
-
Jelly Consistency Products — Brands like INC.REDIBLE and Kaja are offering beauty products with jelly-like consistencies that transform from cream to powder or glitter textures on the skin.
Industry Implications
-
Beauty Industry — Beauty brands can look to finger application products or products with jelly-like consistencies for disruptive innovation opportunities in their offerings.
-
Social Media Industry — Social media platforms can tap into beauty-related trends by partnering with beauty brands or selling targeted advertising opportunities.
-
Packaging Industry — Packaging companies can collaborate with beauty brands to design unique packaging solutions that complement the jelly-like consistencies or finger-application focus of these products.
