Category
Fashion
Scaled Restraint
Trend cluster
Category
Dexterous
Cosmetic
"Finger-friendly" cosmetic products take out the inconvenience of applicators.
2.5
Trend score
Trend
What is the Dexterous Cosmetic trend?
Dexterous Cosmetic: With minimalist beauty now being prioritized by a growing segment of North American consumers, brands are responding not just with simplified cosmetic products, but with ones that are specifically formulated for finger application.
Insight
The consumer insight behind the Dexterous Cosmetic trend
Consumers who use social media regularly are increasingly having their needs influenced by shifts happening online, particularly as it pertains to beauty. These needs shift extremely quickly with the pace of change on social media, and as a result, consumers in this segment tend to be more loyal to brands that can keep pace.
Trend themes
Themes within the Dexterous Cosmetic trend
Three behaviours holding the trend together01
Simplified Beauty
Brands are responding to the growing segment of North American consumers prioritizing minimalist beauty with ultra-simple formulations and finger application products.
02
Social Media Influenced Needs
Consumers who use social media regularly are having their beauty needs influenced by shifting trends online.
03
Jelly Consistency Products
Brands like INC.REDIBLE and Kaja are offering beauty products with jelly-like consistencies that transform from cream to powder or glitter textures on the skin.
Industry implications
What the Dexterous Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty brands can look to finger application products or products with jelly-like consistencies for disruptive innovation opportunities in their offerings.
For
Social Media Industry
Social media platforms can tap into beauty-related trends by partnering with beauty brands or selling targeted advertising opportunities.
For
Packaging Industry
Packaging companies can collaborate with beauty brands to design unique packaging solutions that complement the jelly-like consistencies or finger-application focus of these products.
Workshop question
Consider a topical trend within your area of expertise. How would your brand predict or account for a shift in the other direction?
Trend signals
Trend signals for Dexterous Cosmetic
Trend score 2.5 out of 10, from popularity 33%, activity 32%, freshness 8%.
Popularity33%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dexterous Cosmetic trend
5 featured examples from Mar 23, 2017 to Jul 11, 2019CategoryFashion
Finger-Friendly Eyeshadow Cosmetics
Tarte's Foil Finger Paint is Best Applied with Fingers
Cosmetic brands can explore the development of finger-friendly eyeshadow products to meet the needs of consumers seeking convenient and mess-free makeup application.
CategoryFashion
Gel-to-Powder Eyeshadows
The Moon Crystal Sparkling Eye Pigment Has a Transformative Jelly Formula
Opportunity to disrupt the beauty industry by introducing innovative gel-to-powder eyeshadow products.
CategoryFashion
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
The beauty and cosmetics industry can utilize the trend of enhancing glow to create innovative products that cater to the desire for a natural, dewy finish.
CategoryFashion
Finger-Friendly Eyeshadow Palettes
Milk Makeup's Shadow Quad is Meant for Fingertip Application
The cosmetics industry can benefit from the trend towards simplified, easy-to-use makeup products that appeal to consumers seeking a minimalist and convenient approach to makeup.
CategoryFashion
Luxurious Finger-Applied Lip Tints
Kjær Weis Recently Came Out with New Lip Tint Shades
Exploring new opportunities in the beauty and cosmetics industry by creating innovative finger-applied makeup products and expanding organic makeup lines.
