Clothes intended for nursing women prioritize both function and aesthetic
Trend - Women-focused fashion brands are offering items and collections made to enhance the convenience of nursing, while also prioritizing attractive styles. Ranging from adjustable compression bras to maternity athleisure apparel, this shift allows the modern woman to “do it all.”
Insight - Women with newborns who must juggle both baby care and their careers require fashion that caters to both aspects of their lives. High-powered women don’t want to feel that they’ve lost their sense of style or self, and are seeking multi-functional clothing that empowers them to tackle their workday and home life simultaneously.
Insight - Women with newborns who must juggle both baby care and their careers require fashion that caters to both aspects of their lives. High-powered women don’t want to feel that they’ve lost their sense of style or self, and are seeking multi-functional clothing that empowers them to tackle their workday and home life simultaneously.
Workshop Question - How could your brand better cater to the needs of professional women, including within its own workforce?
Trend Themes
1. Functional Yet Fashionable Nursing Apparel - Women-focused fashion brands are offering items and collections made to enhance the convenience of nursing, while also prioritizing attractive styles.
2. Multi-functional Athleisure Maternity Wear - Maternity athleisure apparel, such as Belly Bandit's ActiveSupport, combines high-performance features with nursing capabilities to support both active and everyday life.
3. Versatile and Adaptable Nursing Bras - Adjustable compression and ultra-supportive nursing bras such as Molly T's wrappable design and ThirdLove's 24/7 Classic Nursing Bra provide multifunctional wear that cater to the needs of new moms.
Industry Implications
1. Fashion & Apparel - The fashion industry can create innovative styles and collections that support the multi-tasking lifestyle of modern moms looking for functional yet stylish clothing.
2. Maternity & Baby Products - The maternity and baby products industry can expand offerings of versatile and multi-functional products that cater to the daily needs of new moms, such as the Angel Maternity Bumper Kit.
3. Health & Wellness - The health and wellness industry can incorporate high-performance features, such as moisture-wicking fabrics and supportive panels, into products that cater to nursing women's needs.
4 Featured, 27 Examples:
86,646 Total Clicks
Date Range:
Apr 19 — Jul 19
Trending:
Warm
Consumer Insight Topics:
