Pearlescent sheens become popular in everything from cosmetics to tech
Implications - The rise of pearlescent coloring in various items can be observed across the board–industries that include footwear, technology and skincare are using pearlescent aesthetics to enhance the visual appeal of their products. This shift comes as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers.
Workshop Question - How could your company better employ branding that appeals to younger generations?
Trend Themes
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Pearlescent Aesthetics — Pearlescent sheens are becoming popular in various fashion and beauty industries as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers.
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Luxury-styled Sunscreen Products — Sun protection products are now being treated more like luxury skincare or cosmetics with unique formulations and finishes such as lustrous pearls.
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All-over Body Care — Renewed interest in all-over body care is inspiring the creation of makeup-like products with skincare benefits that accentuate the full body like a highlighter or offer the soft-blur benefits of a primer or foundation.
Industry Implications
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Fashion — The use of pearlescent aesthetics and unique materials are disrupting traditional fashion and footwear industries, creating new design opportunities.
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Beauty — Sun protection and body care products are seeing disruptive innovation, offering new formulations and finishes that incorporate skincare and makeup-like benefits.
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Technology — Incorporating pearlescent finishes and unique materials in technology products like speakers is disrupting the industry and creating opportunities for immersive home experiences.
5 Featured, 45 Examples:
111,893 Total Clicks
Date Range:
Sep 17 — Jul 19
Trending:
Average
Consumer Insight Topics:
