Category
Fashion
Scaled Restraint
Trend cluster
Category
Pearlescent
Aesthetic
Pearlescent sheens become popular in everything from cosmetics to tech.
3.2
Trend score
Trend
What is the Pearlescent Aesthetic trend?
Pearlescent Aesthetic: The rise of pearlescent coloring in various items can be observed across the board–industries that include footwear, technology and skincare are using pearlescent aesthetics to enhance the visual appeal of their products. This shift comes as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers.
Trend themes
Themes within the Pearlescent Aesthetic trend
Three behaviours holding the trend together01
Pearlescent Aesthetics
Pearlescent sheens are becoming popular in various fashion and beauty industries as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers.
02
Luxury-Styled Sunscreen Products
Sun protection products are now being treated more like luxury skincare or cosmetics with unique formulations and finishes such as lustrous pearls.
03
All-Over Body Care
Renewed interest in all-over body care is inspiring the creation of makeup-like products with skincare benefits that accentuate the full body like a highlighter or offer the soft-blur benefits of a primer or foundation.
Industry implications
What the Pearlescent Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion
The use of pearlescent aesthetics and unique materials are disrupting traditional fashion and footwear industries, creating new design opportunities.
For
Beauty
Sun protection and body care products are seeing disruptive innovation, offering new formulations and finishes that incorporate skincare and makeup-like benefits.
For
Technology
Incorporating pearlescent finishes and unique materials in technology products like speakers is disrupting the industry and creating opportunities for immersive home experiences.
Workshop question
How could your company better employ branding that appeals to younger generations?
Trend signals
Trend signals for Pearlescent Aesthetic
Trend score 3.2 out of 10, from popularity 44%, activity 44%, freshness 8%.
Popularity44%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pearlescent Aesthetic trend
5 featured examples from Sep 18, 2017 to Jul 16, 2019CategoryFashion
Pearlescent Leather Sneakers
The 'Reebok Classic Leather' Features a Shimmering Finish
Opportunity for fashion brands to incorporate pearlescent or shimmering finishes into their designs to create a more visually appealing product.
CategoryFashion
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
The beauty and personal care industry has the opportunity to create pearlescent, multifunctional, and anti-sunscreen sun protection products to meet the demand for luxurious and i…
CategoryTech
Pearlescent Display Speakers
The 'Marble Sound System' Creates an Audio and Visual Experience
The Marble Sound System disrupts the home audio industry by offering a unique design that enhances both audio and visual experiences.
CategoryFashion
Pearlescent Body Oils
Anastasia Beverly Hills' Shimmer Body Oil is a Lightweight "Body Gloss"
The beauty industry has disruptive innovation opportunities with the opportunity to combine makeup and skincare benefits in new, innovative products.
CategoryFashion
Pearlescent Celebrity-Designed Cosmetics
Rihanna's Fenty Beauty Released 2 New Products
Cosmetic companies can leverage trends in celebrity-designed cosmetics and pearlescent products to create new lines and capture market share.
