Pearlescent sheens become popular in everything from cosmetics to tech
Implications - The rise of pearlescent coloring in various items can be observed across the board–industries that include footwear, technology and skincare are using pearlescent aesthetics to enhance the visual appeal of their products. This shift comes as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers.
Workshop Question — How could your company better employ branding that appeals to younger generations?
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Sep 17 — Jul 19
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