Celery is an emerging ingredient in the cosmetic space
Implications - With natural ingredients in skincare rising in popularity, celery is an emerging ingredient in products related to enhancing beauty. The use of celery creates automatic associations with health for most consumers, while still implying gentle and effective use that can be taken advantage of when it comes to branding and marketing.
Workshop Question - How could your brand employ products/services/ingredients within adjacent industries?
Trend Themes
1. Natural Ingredients - The rise of natural ingredients in skincare has resulted in the emergence of celery as an important element in enhancing beauty.
2. Juice-inspired Beauty Products - Juice-inspired beauty products are becoming increasingly popular, as exemplified by Ariul's Juice Cleanse Masks that utilize celery, and Urban Remedy's soup cleanses that rely on natural ingredients.
3. Anti-pollution Skincare - Skincare products that are 100% vegetarian, cruelty-free and anti-pollution are gaining popularity like Naturally Serious' After-Dark Natural Peptide Sleeping Cream. Such products utilize the benefits of natural ingredients such as celery extract.
Industry Implications
1. Beauty - The beauty industry stands to benefit greatly from the trends of natural ingredients and juice-inspired products that incorporate celery, as well as anti-pollution skincare with natural ingredients.
2. Food & Beverage - The natural ingredients trend in the beauty industry presents an opportunity for the food & beverage industry to explore the utilization of celery in their products, especially in fresh juices and soups.
3. Health & Wellness - The rise of juice-inspired products, soup cleanses, and natural ingredient skincare creates room for the health & wellness industry to incorporate celery and other natural ingredients in their products and services.
