Popular cosmetic brands create flight-specific collections
Trend - The rising focus on the importance of skincare while flying has resulted in cosmetic brands putting out collections and products that are made specifically for in-flight self-care. These products come with properties that address common in-flight skin concerns like dehydration and appeal to consumers of their niche focus–while still having widespread appeal.
Insight - With more brands and startups in existence than ever before, consumers have become accustomed to hyper-specific brands and offerings. This "niche-ification" of goods and services has given way to consumer openness to context-specific goods to optimize nearly every situation they face.
Insight - With more brands and startups in existence than ever before, consumers have become accustomed to hyper-specific brands and offerings. This "niche-ification" of goods and services has given way to consumer openness to context-specific goods to optimize nearly every situation they face.
Workshop Question - Consider an untapped niche that your brand could better service.
Trend Themes
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Context-specific Products — Consumer openness to context-specific goods to optimize nearly every situation they face creates disruptive innovation opportunities for brands to offer products tailored to specific contexts like in-flight skincare.
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Travel-friendly Packaging — The rise of travel-friendly packaging creates disruptive innovation opportunities for brands to offer portable products for travelers like Omorovicza's Queen of Hungary Mist metallic editions.
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Grooming Kits for Travelers — The demand for grooming kits that are specifically designed for travelers creates disruptive innovation opportunities for brands like Aesop to offer packaged kits like their Departure Kit.
Industry Implications
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Skincare Industry — Brands in the skincare industry can explore the trend of in-flight self-care by developing specific products for travelers like Lanolips' Aussie Flyer Leave-On Recovery Mask.
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Airline Industry — The airline industry can invest in travel-sized, specific amenity kits in their premium classes to provide unique experiences to customers, like United Airlines partnering with Sunday Riley.
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Packaging Industry — The packaging industry can capitalize on the trend of travel-friendly packaging, creating more portable and easy-to-use products like Aesop's Departure Kit.
