Popular cosmetic brands create flight-specific collections
Trend - The rising focus on the importance of skincare while flying has resulted in cosmetic brands putting out collections and products that are made specifically for in-flight self-care. These products come with properties that address common in-flight skin concerns like dehydration and appeal to consumers of their niche focus–while still having widespread appeal.
Insight - With more brands and startups in existence than ever before, consumers have become accustomed to hyper-specific brands and offerings. This "niche-ification" of goods and services has given way to consumer openness to context-specific goods to optimize nearly every situation they face.
Insight - With more brands and startups in existence than ever before, consumers have become accustomed to hyper-specific brands and offerings. This "niche-ification" of goods and services has given way to consumer openness to context-specific goods to optimize nearly every situation they face.
Workshop Question - Consider an untapped niche that your brand could better service.
Trend Themes
1. Context-specific Products - Consumer openness to context-specific goods to optimize nearly every situation they face creates disruptive innovation opportunities for brands to offer products tailored to specific contexts like in-flight skincare.
2. Travel-friendly Packaging - The rise of travel-friendly packaging creates disruptive innovation opportunities for brands to offer portable products for travelers like Omorovicza's Queen of Hungary Mist metallic editions.
3. Grooming Kits for Travelers - The demand for grooming kits that are specifically designed for travelers creates disruptive innovation opportunities for brands like Aesop to offer packaged kits like their Departure Kit.
Industry Implications
1. Skincare Industry - Brands in the skincare industry can explore the trend of in-flight self-care by developing specific products for travelers like Lanolips' Aussie Flyer Leave-On Recovery Mask.
2. Airline Industry - The airline industry can invest in travel-sized, specific amenity kits in their premium classes to provide unique experiences to customers, like United Airlines partnering with Sunday Riley.
3. Packaging Industry - The packaging industry can capitalize on the trend of travel-friendly packaging, creating more portable and easy-to-use products like Aesop's Departure Kit.
