The auto industry turns to more ostentacious marketing tactics
Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Trend Themes
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Prestige Marketing — Auto companies are emphasizing prestigious lifestyles over straightforward benefits branding for both luxury and non-luxury vehicles, creating disruptive innovation opportunities in lifestyle branding for other industries as well.
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Artistic Auto Installation — Collaborating with artists and designers to create installations showcasing the latest car technologies can create immersive customer experiences, offering disruptive innovation opportunities for automotive, art, and design industries.
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Interactive Branding — Creating immersive, interactive experiences that engage with customers in unique ways can create disruptive innovation opportunities for a variety of industries ranging from automotive to fashion to entertainment and more.
Industry Implications
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Automotive Industry — Collaborating with artists and designers, emphasizing luxury lifestyles through prestige marketing, and creating innovative technologies that are beautiful and functional can help carmakers stand out in a crowded marketplace.
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Fashion Industry — Collaborating with auto companies to create immersive fashion experiences that connect with consumers on a deeper level can help fashion brands differentiate themselves from competitors.
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Art & Design Industry — Collaborating with auto companies to create artistic installations showcasing the latest car technologies can create memorable experiences for audiences and help artists and designers reach new audiences.
4 Featured, 34 Examples:
373,074 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:
