Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Glamorizing Auto

The auto industry turns to more ostentacious marketing tactics

Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
1.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
335,610 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Wild Domestic Animal Ads
Wild Domestic Animal Ads
The Volkswagen Tiguan 2014 Campaign is Cleverly Dramatic
Improper Lighting Ads
Improper Lighting Ads
VW's Dynamic Light Assist Ads Swap the Right Lights for the Wrong Ones
Fuel-Efficient Gearboxes
Fuel-Efficient Gearboxes
Volkswagon Presents the DSG Gearbox to Save Fuel
Auto-Matchmaking Websites
Auto-Matchmaking Websites
Volkswagen's New Website is Inspired by Match.com and Tinder
Flexible Space-Efficient Campers
Flexible Space-Efficient Campers
The Volkswagen T5 Can Be Easily Manipulated for Different Uses
Iconic Car Tribute Ads
Iconic Car Tribute Ads
The Volkswagen Last Wishes Ad Allows the Kombi to Take its Final Rounds
LEGO Supercar Collections
LEGO Supercar Collections
Malete Dorowski Built a Detailed LEGO Porsche Collection
Realistic Superhero Car Illustrations
Realistic Superhero Car Illustrations
Gerald Bear Illustrated Superhero Cars to Be More Realistic
Racing Pedigree Engines
Racing Pedigree Engines
The W12 Bentley Engine Will Rev Up New Volkswagen Car Models
Colossal Religious Figure Sculptures
Colossal Religious Figure Sculptures
Two Giant Naked Buddhas Scale a Building in China
Imaginatively Abstract Playgrounds
Imaginatively Abstract Playgrounds
Free Play by Dan Schreibman Feeds Children's Creativity
play_circle_filled Man-Made Sunrise Commercials
Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
Modular Transitioning Shelves
Modular Transitioning Shelves
Gilad Designed a Flexible Shelving System for His TT Furniture Line
Historically Inspired Garden Structures
Historically Inspired Garden Structures
The Memorial Pot Reminisces on Traditional Korean Food
Inflatable Furniture Installations
Inflatable Furniture Installations
Designer Kamps' Series is a Fun and Interactive Hiding Place
play_circle_filled Interactive Morphing Art Installations
Interactive Morphing Art Installations
MegaFaces is the Digital Mount Rushmore of Your Face
Hypnotic Geometric Installations
Hypnotic Geometric Installations
This Geomtric Art Installement Can Transport You to Another World
Industrialized Object Installations
Industrialized Object Installations
The Installation Considered Objects Was Designed with Concrete
Dusty Dancer Photography
Dusty Dancer Photography
Within Grant's Dance Photography She Shows What it Takes to Bust a Move
Luxurious Nuclear Protected Bunkers
Luxurious Nuclear Protected Bunkers
This Underground Home Was Built to Survive War in Style
Ridiculously Tiny Museums
Ridiculously Tiny Museums
Somerville, MA Mayor Joseph Curtatone Unveiled the Minuscule Museum
Cheerfully Colorful Editorials
Cheerfully Colorful Editorials
The Fashion Gone Rogue 'Laffy Taffy' Photoshoot is Youthful
Vibrant Zippered Footwear
Vibrant Zippered Footwear
These Opening Ceremony Sneakers are a Stunning Edition to any Collection
Sporty Collaboration Lookbooks
Sporty Collaboration Lookbooks
The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh
Luxe Python Skin Backpacks
Luxe Python Skin Backpacks
The 'Destination Unknown' Backpacks Use Extravagant Materials
Flirty Retro Photography
Flirty Retro Photography
The Highsnobette Berlin Diner Shoot Channels Vintage Styles for Spring
Haute Men's Shoe Shops
Haute Men's Shoe Shops
The New Jimmy Choo Men’s Boutique in London Gives Gents a Taste of Lu
Luminous Power-Harnessing Tiles
Luminous Power-Harnessing Tiles
The Sustainable Dance Floor Feeds Off of Kinetic Energy to Glow
Minimalist Matte Boots
Minimalist Matte Boots
The Opening Ceremony M1 Black Rubberized Leather is Classic
Aquatically Intwined Rings
Aquatically Intwined Rings
These Kat&Bee Cluster Rings are One Of A Kind and Inspired by the Ocean
Futuristic Illumination Installations
Futuristic Illumination Installations
The Luminous Field by Luftwerk Takes on a Sci-Fi Inspiration
Top Floor Raver Lounges
Top Floor Raver Lounges
The HWKN MINI Rooftop Hosts Sky-High Light Shows
Futuristic Party Lounges
Futuristic Party Lounges
The Next Heineken Club is Going to be Built in Heaven
Neon Space Icon Portraits
Neon Space Icon Portraits
Fabricio Moura Depicts Star Wars Characters with Chromatic Color Scheme
Honeycomb Hangouts
Honeycomb Hangouts
The Fred Mafra Josephine Roxy Nightclub is Brazil's Newest Hotspot