Category
Autos
Racing Homage
Trend cluster
Category
Glamorizing
Auto
The auto industry turns to more ostentacious marketing tactics.
1.6
Trend score
Trend
What is the Glamorizing Auto trend?
Glamorizing Auto: Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era.
Trend themes
Themes within the Glamorizing Auto trend
Three behaviours holding the trend together01
Prestige Marketing
Auto companies are emphasizing prestigious lifestyles over straightforward benefits branding for both luxury and non-luxury vehicles, creating disruptive innovation opportunities in lifestyle branding for other industries as well.
02
Artistic Auto Installation
Collaborating with artists and designers to create installations showcasing the latest car technologies can create immersive customer experiences, offering disruptive innovation opportunities for automotive, art, and design industries.
03
Interactive Branding
Creating immersive, interactive experiences that engage with customers in unique ways can create disruptive innovation opportunities for a variety of industries ranging from automotive to fashion to entertainment and more.
Industry implications
What the Glamorizing Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Collaborating with artists and designers, emphasizing luxury lifestyles through prestige marketing, and creating innovative technologies that are beautiful and functional can help carmakers stand out in a crowded marketplace.
For
Fashion Industry
Collaborating with auto companies to create immersive fashion experiences that connect with consumers on a deeper level can help fashion brands differentiate themselves from competitors.
For
Art & Design Industry
Collaborating with auto companies to create artistic installations showcasing the latest car technologies can create memorable experiences for audiences and help artists and designers reach new audiences.
Trend signals
Trend signals for Glamorizing Auto
Trend score 1.6 out of 10, from popularity 28%, activity 12%, freshness 8%.
Popularity28%
Activity12%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glamorizing Auto trend
4 featured examples from Jan 23 to Sep 16, 2014CategoryAutos
Car-Inspired Catwalks
This Opening Ceremony Fashion Show had Models Drive Up in Style
Disruptive innovation opportunity: Introducing car-inspired elements into clothing design, creating a new market segment for fashion-forward consumers.
CategoryAutos
Glow-In-The-Dark Trucks
A Phosphorescent Truck Promotes Volkswagen's Volksnet Truck Tracker
Disruptive innovation opportunity for advertising agencies to incorporate phosphorescent wraps on vehicles as a unique and attention-grabbing advertising medium.
CategoryAutos
Interactive Dance Floors
This Interactive Dance Floor Lights Up with Each Step
Auto manufacturers can invest in more interactive LED dashboard designs to differentiate themselves from competitors and attract young consumers.
CategoryAutos
Lightweight Vehicle Installations
Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling
Disruptive innovation opportunity: Incorporate lightweight materials such as aluminum and carbon fiber into vehicle manufacturing processes to improve fuel efficiency and reduce e…
