Category
World
Layered Getaways
Trend cluster
Category
Exotic
Exploration
Seeking cultural immersion, consumers turn to eccentric travel activities.
1.6
Trend score
Trend
What is the Exotic Exploration trend?
Exotic Exploration: As busy consumers seek to make the most out of their travel experiences, culturally eclectic expeditions offer diverse, yet convenient ways to immerse themselves in the overall journey. Combining a sense of intrigue and adventure with elements distinct to that region, obscure travel activities reflect a shift toward more regionally influenced, yet enigmatic forms of on-the-go enjoyment.
Trend themes
Themes within the Exotic Exploration trend
Three behaviours holding the trend together01
Culturally Eclectic Expeditions
As busy consumers seek to make the most out of their travel experiences, culturally eclectic expeditions offer diverse, yet convenient ways to immerse themselves in the overall journey.
02
Experiential Tourism
Consumers crave unique, hands-on experiences that allow them to explore and connect with different cultures, leading to a growing trend of experiential tourism.
03
Fantasy Fulfillment
A desire for escapism and adventure leads consumers to seek out niche fantasy fulfillment experiences in the travel industry.
Industry implications
What the Exotic Exploration trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
Businesses in the hospitality and tourism industry can capitalize on the growing trends of experiential tourism and fantasy fulfillment to offer unique and memorable experiences to consumers.
For
Luxury Goods and Services
Luxury companies can cater to affluent individuals seeking exclusive cultural experiences and fantasy fulfillment by providing high-end and specialized services that fulfill unique desires.
For
Wine and Spirits Industry
Wineries and vineyards in exotic locations can leverage the trend of culturally eclectic expeditions to offer tourists a taste of local wine culture and a unique, refreshing summer getaway experience.
Trend signals
Trend signals for Exotic Exploration
Trend score 1.6 out of 10, from popularity 23%, activity 18%, freshness 8%.
Popularity23%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Exploration trend
4 featured examples from Feb 20, 2013 to May 28, 2014CategoryWorld
Exhibitionist Imperial Baths
This Affluent Bathing Experience in China Features Royal Role Play
Leading players in the hospitality industry can benefit from creating and marketing exclusive and extravagant experiences to high-end clientele.
CategoryArt & Design
Juxtaposed Historic Tours
The Occidens Museum Immerses Visitors into the Ancient with Modernism
The integration of modern design elements into historical museums opens up prospects for architectural firms and exhibition designers to revolutionize the way visitors experience…
CategoryWorld
Exotic Indian Wineries
The Sula Vineyards Offer Tourists a Taste of India
The wine tourism industry can capitalize on the growing trend of exotic wineries in non-traditional regions, such as India, to offer unique travel experiences for wine lovers.
CategoryWorld
Chocolate Bathing Experiences
Japan's Yunessun Spa Resort Lets Visitors Take a Chocolate Bath
Spas and wellness centers can tap into the trend of unconventional bathing experiences by offering unique treatments like chocolate baths.
