Category
Business
Errand Leisure
Trend cluster
Category
Socialized
Purchase
Offering guidance, social media apps offer accessible advice when shopping.
5.4
Trend score
Trend
What is the Socialized Purchase trend?
Socialized Purchase: As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.
Trend themes
Themes within the Socialized Purchase trend
Three behaviours holding the trend together01
Social Media Shopping
The use of social media to make online shopping more social, fun, and interactive.
02
Personalized Recommendations
The use of data to provide personalized shopping recommendations to customers based on their preferences and behavior.
03
Crowdsourced Retail
The use of community input to provide real recommendations on fit and sizing for a more convenient online shopping experience.
Industry implications
What the Socialized Purchase trend means for industry
Where the trend changes the playbookFor
Social Media
Social media companies can improve their e-commerce integration and provide new features for users to shop more easily.
For
Retail
Retail companies can benefit from personalized recommendations to increase customer engagement and retention.
For
Fashion
Fashion industry can benefit from crowdsourced retail options to provide better fit information and increase sales.
Trend signals
Trend signals for Socialized Purchase
Trend score 5.4 out of 10, from popularity 94%, activity 61%, freshness 8%.
Popularity94%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Socialized Purchase trend
4 featured examples from Mar 6 to May 30, 2014CategoryTech
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
CategoryFashion
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
Fitbay disrupts the fashion retail industry by providing a crowdsourced shopping platform that connects people with similar body types for personalized recommendations.
CategoryBusiness
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
The Paytagz concept presents a disruptive innovation opportunity in the retail industry by combining social media and mobile commerce.
CategoryFashion
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
The collaboration between Zappos and Instagram presents an opportunity for e-commerce companies to leverage social media for personalized recommendations.
