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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Socialized Purchase

Offering guidance, social media apps offer accessible advice when shopping

Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
134,632 Total Clicks
Date Range:
Mar 14 — Jun 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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