Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Volkswagen Last Wishes Ad Allows the Kombi to Take its Final Rounds

 - Apr 8, 2014
References: youtube & creativecriminals
The Volkswagen Last Wishes ad pays tribute to an iconic car: the Kombi. Otherwise known as a VW Bus, the car has not been in production for years, so Volkswagen allows the little auto to pay tribute to all those who have been part of its life along the way.

While it sounds absurd that a car commercial could induce tears, Volkswagen has achieved this effect. The personified car discusses all of its amazing passengers over its lifetime, such as a couple who took it on a worldwide trip, or a man who drove it down to the World Cup multiple times. At the end of the commercial, the car also goes to see the son of its creator, Ben Pon's child.

Since this car has such deep emotional connections with many people, Volkswagen gets away with realistically portraying the Kombi as a real person.