In light of this year's Sochi Winter Olympics that will be held in Russia next month, London designer Asif Khan has been enlisted in creating a morphing art installation for the winter games this February.
Known for his Coca-Cola Beatbox pavilion that was designed for the 2012 London Olympics, Khan has once again created a three dimensional interactive exterior of a mobile telecommunications operator called MegaFon.
The smart exterior of the building will detect and scan guests and visitors faces. From there, the image will be recreated, molded and displayed onto the building's facade. The interactive art installation called MegaFaces is known as the "Mount Rushmore of the digital age."
The kinetic facade functions as an enlarged pin screen, allowing tubes to move in and out, converting the flat wall into a three dimensional structure that can morph into your face.
Key Themes Behind This Trend
- Interactive Art Installations
- There is an opportunity to create more interactive art installations that utilize technology to engage viewers.
- Facial Recognition Technology
- The use of facial recognition technology in art installations has the potential to create personalized and unique experiences for visitors.
- Kinetic Facades
- Developing kinetic facades that can transform a flat surface into a three-dimensional structure presents an opportunity for architects and designers to create more dynamic and interactive buildings.
Where This Applies
- Art
- Incorporating technology into traditional art forms presents an opportunity for artists to create innovative and interactive works.
- Architecture
- The use of kinetic facades in building structures presents an opportunity for architects to create more dynamic and engaging designs.
- Entertainment
- Utilizing facial recognition technology in interactive experiences can enhance the entertainment industry by providing personalized and memorable experiences for customers.
