Brands offer information to consumers on topics beyond just product usage
Implications - Traditional product packaging that focuses on the benefits of the ingredient(s) is being trumped by designs that offer further insight behind a niche purpose or cause. Playing with psychology and education to create an all-encompassing consumer experience that further ingrains brand legitimacy, the designs assert authority to effectively establish trust.
Trend Themes
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Education-centered Packaging — Product packaging that incorporates educational elements to create an all-encompassing consumer experience, playing with psychology and education to establish trust.
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Plant-based Products — Brands producing products for consumers who are health-conscious about their food and who have animal welfare at heart, using plant-based ingredients.
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Awareness-creating Packaging — Packaging that not only sells products, but also incorporates graphics, facts, and safety tips to educate consumers and raise awareness about a specific issue or movement.
Industry Implications
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Health and Wellness — Education-centered packaging and plant-based products offer new opportunities and possibilities within the health and wellness industry.
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Environmentalism and Conscious Consumption — Awareness-creating packaging and plant-based products cater to consumers who are environmentally conscious and want to make a difference.
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Technology and Production — Education-centered packaging and awareness-creating designs provide new methods for producing interesting, modern, and effective packaging, particularly with the use of more advanced technology and artistic designs.
