Category
Business
Assisted Conversion
Trend cluster
Category
Educational
Packaging
Brands offer information to consumers on topics beyond just product usage.
4.4
Trend score
Trend
What is the Educational Packaging trend?
Educational Packaging: Traditional product packaging that focuses on the benefits of the ingredient(s) is being trumped by designs that offer further insight behind a niche purpose or cause. Playing with psychology and education to create an all-encompassing consumer experience that further ingrains brand legitimacy, the designs assert authority to effectively establish trust.
Trend themes
Themes within the Educational Packaging trend
Three behaviours holding the trend together01
Education-Centered Packaging
Product packaging that incorporates educational elements to create an all-encompassing consumer experience, playing with psychology and education to establish trust.
02
Plant-Based Products
Brands producing products for consumers who are health-conscious about their food and who have animal welfare at heart, using plant-based ingredients.
03
Awareness-Creating Packaging
Packaging that not only sells products, but also incorporates graphics, facts, and safety tips to educate consumers and raise awareness about a specific issue or movement.
Industry implications
What the Educational Packaging trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Education-centered packaging and plant-based products offer new opportunities and possibilities within the health and wellness industry.
For
Environmentalism and Conscious Consumption
Awareness-creating packaging and plant-based products cater to consumers who are environmentally conscious and want to make a difference.
For
Technology and Production
Education-centered packaging and awareness-creating designs provide new methods for producing interesting, modern, and effective packaging, particularly with the use of more advanced technology and artistic designs.
Trend signals
Trend signals for Educational Packaging
Trend score 4.4 out of 10, from popularity 71%, activity 54%, freshness 8%.
Popularity71%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Educational Packaging trend
6 featured examples from Mar 13 to May 30, 2014CategoryEco
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
MyVegies is disrupting the traditional animal-based sports nutrition industry with its vegetarian offerings.
CategoryLifestyle
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
Innovative food packaging designs that clearly communicate nutritional information and daily portions can disrupt traditional packaging styles.
CategoryMarketing
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
The use of pictogram branding and unique packaging design could differentiate CPG products on the shelf.
CategoryLifestyle
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
Sunscreen manufacturers can use innovation in the product design and technology to differentiate their product in the market, increase their market share, and attract a loyal cust…
CategoryEco
Seed-Sharing Projects
The Open Source Seed Initiative Encourages People to Share Seeds Freely
Disrupt the agriculture industry by providing more access and diversity to non-commercial seeds.
CategoryLifestyle
Awareness-Raising Dog Food
Take the Lead Informs Owners with Food for Their Pets
Companies in the pet food manufacturing industry can adopt similar strategies to educate consumers about responsible pet ownership and promote dog bite prevention.
