CBD-infused products center their branding around mental and physical benefits
Implications - As the laws surrounding cannabis shift in key markets in North America, a distinct shift has occurred in the way related goods are marketed. CBD in particular is a key piece of the puzzle when it comes to integrating cannabis products into consumers' everyday lives, and has given way to aspirational, beautifully designed goods. One distinct way these products are standing out is by placing the mental and physical impact of CBD at the forefront of the branding and marketing of products in this space. This not only follows suit with shifts happening in personal care and food and beverage in general, but may even seek to generate more interest from those who are less familiar and typically uncomfortable with cannabis as a substance.
Workshop Question - What are the benefits of the product or service you provide? How could you better communicate that with your target market?
