CBD skincare products gain favor with consumers looking for the next big ingredient
Implications - Beyond its newfound positioning as a respected and intriguing health supplement, CBD is also being integrated into skincare products to treat a wide range of conditions. Often focusing on the anti-inflammatory benefits of the ingredient, companies venturing into this positioning benefit not only from its practical benefits, but the novelty and intrigue of CBD as well.
Workshop Question - What's an adjacent market or product your brand could tap into in order to meet a demand made by your consumers?
