The New Year has brought a handful of new ideas to help businesses push various products and services, and this list of March 2018 marketing trends touch on just a few.
This month, Musicbed deviated form the standard one-size-fits-all concept of advertising to create a hyper-targeted campaign that called out individual consumers. In doing this, Musicbed effectively highlighted a collection of industry creatives who represent the company's ideal consumer. Other companies, like Doritos, leveraged humor to grab the attention of its consumers as after Valentine's Day, the chip company released a spoof double-headed sweater that promoted its new flavor offerings.
Other notable marketing efforts included in this list are Dr. Oetker's all-chocolate pop-up in Toronto, Diesel's branded knockoff store entitled "Deisel" and Toyota's Multi-Sensory Print Ad, which came complete with real-time heart monitor.
Top 70 Marketing Trends for March 2018
70
All-Chocolate Pizzeria Pop-Ups
Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It
69
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
68
Ad-Replacing Art Campaigns
Guerrilla Art Project Art in Ad Places is Getting Its Own Exhibit
67
Health-Focused Convenience Pop-Ups
Lawson Inc. Spotlighted Better-for-You Goods for Businesspeople
66
Diverse Fashion Mannequins
Missguided's Mannequins Celebrate Stretch Marks and Vitiligo
65
Carnivalesque Retail Pop-Ups
Amazon's 'Treasure Trucks' are Parking at Whole Foods Locations
64
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
63
Canine Cosplay Campaigns
'Xbox CosPups' Commemorate the Year of the Dog
62
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
61
Free Beer Promises
Bud Light Has Acknowledged Its Promise to Philadelphia and Hopes to Fulfill It
60
Luxury Italian Pop-ups
This Stone Island Pop-Up Shop is the First of its Kind in North America
59
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
58
Snowball Vending Machines
Minnesota is Treating Super Bowl Fans to Snowballs
57
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
56
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
55
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
54
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
53
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
52
Animal Protection Campaigns
The Elephant Crisis Fund Seeks to End the Ivory Crisis
51
Refocused Fast Food Campaigns
The Better Chicken Campaign is McDonald's Plan to Expand and Compete
50
Rose Petal-Infused Ciders
The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
49
Customizable Designer Pop-Up Shops
Off-White's Customization Pop-Up Was Called 'In Order'
48
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
47
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
46
Valentine's Restaurant Pop-Ups
Snickers' 'Oublié' Venue Catered to Couples Without Reservations
45
French-Themed Vodka Pop-Ups
This Grey Goose Event Combined Cocktails, Crepes, and Live Music
44
Heart-Monitoring Magazine Inserts
Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
43
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
42
Cause-Oriented Pop-Up Kitchens
Merrett Houmøller Architects's Pop-Up Pavilion is for Refugees
41
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
40
Americana-Inspired Fashion Editorials
The Newest #MyCalvin's Campaign Stars Millie Bobby Brown
39
Historic Soda Ads
The 'This is Pepsi' Ad Celebrates the Brand's Long History
38
Dog-Friendly Pop-Up Shops
Nordstrom is Opening a Celebratory Year of the Dog Pop-Up
37
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
36
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
35
Branded Organic Snack Packages
These Crunch Pak Disney Snacks are Perfect for School Lunches
34
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
33
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
32
Net Neutrality Branding Stunts
Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
31
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
30
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
29
Music-Focused Interactive Marketing
Sonos' 'Song Stories' Series Brings Fans a Unique Experience
28
Complimentary Vacuum Campaigns
The Samsung Adoption Package Gifts New Adoptive Pet Owners
27
Sentimental Razor Ads
This Gillette Ad Features an NFL Player and his Father
26
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
25
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
24
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
23
Egg Confection Deliveries
Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
22
Royalty-Inspired Gin Bottles
Tanqueray Rangpur was Given a Raj-Inspired Bottle Design
21
Complimentary Dairy Product Giveaways
Chobani is Offering Consumers Free Yogurt to Ignite Interest
20
Branded Knockoff Shops
Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion
19
Sentimental Father Commercials
This Haggar Hall of Fame Ad Centers Around Children and their Dads
18
Charitable Bath Bomb Initiatives
Lush's Campaign Aims to Raise Money for Transgender Rights Causes
17
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
16
Unhealthy Relationship Gift Shops
The Love Better Store Sends a Powerful Message About Abuse
15
Emotional Phone Commercials
The 'First Dance' Campaign is a Loving Celebration of Gay Marraige
14
Driver Appreciation Ad Spots
Uber's Beyond 5 Stars Campaign Thanks Its Most Complimented Drivers
13
Trans-Supporting In-Store Campaigns
LUSH is Expanding its #TransRightAreHumanRights Campaign
12
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
11
Minimally Branded Phone Ads
Apple's 'Three Minutes' Ad Was Shot on the iPhone X
10
Statement Beer Campaigns
The Budweiser Emergency Water Program Celebrated Its Accomplisments
9
Mindful Male-Targeted Lifestyle Campaigns
Lululemon Targets Men with Its 'Strength to Be' Campaign
8
Child Refugee-Focused Commercials
The Escape Robot Ad Presents a Powerful Message
7
Touching Parental Insecurity Ads
Kraft's Family Greatly Ad Speaks to the Pressure of Perfection
6
Sneaker History-Promoting Ads
This Teyana Taylor Reebok Ad Considers What Classic Sneaker Style is
5
Authentic Family Commercials
Kraft's Ad for Its 'Family Greatly' Campaign Uses Real Family Footage
4
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
3
Hypnotic Refugee Commericals
This Amnesty International Ad Shows the Trials of Refugees
2
Celebrity-Endorsed Spring Shoes
Woodie gochild is the Face of Skechers Korea's Newest Campaign
1
Arena-Sized Game Trailers
Sony's Projection-Mapping Trailer for God of War Debuted on an NBA Court
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
S'mores-Themed Dessert Ranges
Maud Borup is Launching New Desserts This Spring
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Minimal Retail Collaborative Sneakers
Dover Street Market Presents a Pair of Muted Samba Sneakers
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Swirled Bunny Face Cakes
Paris Baguette is Selling a Bunny Face Chocolate Cake This Easter
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes