June 2017 packaging trends reveal a more modern focus on products that have more often been considered "traditional", as well as a medicinal twist on food packaging that makes products appear more trustworthy to consumers.
One example of the former is Jola Honey's brand identity for its infused honey products. The products are packaged in individual one-use plastic tubes, in larger tubes with wooden screw tops, and in small glass jars. Each product features an aesthetically pleasing marbled appearance that makes them stand out among its more traditional competitors.
The brand Robot Food is offering its protein-based products in packaging that resembles that which most medicinal products are offered in. This design allows consumers to understand the health focus of the brand's products, and makes the brand appear more trustworthy than its competitors.
Top 70 Packaging Trends in June
68
Chip-Seasoning Containers
Twistd's Seasoned Potato Chips Encourage Mixing and Matching Flavors
67
Feminine Cosmetics Packaging
This Branding Concept Uses Soft Curves and Feminine Colors
66
Zero Waste Pop-Up Shops
NYC's Package Free Shop Offers Products That Minimize Waste
65
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
64
Marble Stone Cosmetic Branding
The Bacci Custom Cosmetics Packaging is Neutral Yet Feminine
63
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
62
Medicinal Protein Packaging
Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals
61
Millennial-Targeted Sunscreens
This Glossier Sunscreen Goes onto the Skin Clear
60
Marbled Honey Labeling
The Jola Honey Collection Features a Variety of Infused Flavors
59
Clean-Label Laundry Products
These CLEAN Laundry Products Embrace Visual Simplicity
58
Collaborative Korean Makeup Collections
Steve J & Yoni P Worked with MAC to Design a Summer Line
57
Salutational Condiment Branding
The Happycook Cooking Condiments are Friendly and Approachable
56
Island-Themed Gin Branding
Wild Island Gin Bottles Feature Artistic Watercolor Designs
55
Modernized Rustic Restaurant Packaging
Stas Neretin Rebranded the Uryuk Network of Restaurants
54
Breakfast Bowl Cereal Branding
The GFB Coconut Cashew Power Breakfast Oatmeal is Protein-Packed
53
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
52
Color-Blocking Cosmetic Branding
The Pari Satiss from BeOrganic.by Exclusive Cosmetics are Modern
51
Youthful Ice Cream Rebrands
Häagen-Dazs is Introducing a New, Millennial-Targeted Look
50
Individual Whey Protein Sachets
The whey’d Healthy Protein Powders Have a Designer Packaging
49
Pill-Packaged Face Masks
The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
48
Kid-Friendly Fragrances
Zara's Fragrance for Kids Boasts Playful Packaging That Rotates
47
Bamboo-Based Cafe Packaging
'Om Made Cafe' in India Now Offers Biodegradable Delivery Packaging
46
Oversized Premium Perfumes
The Chanel No. 5 Parfum Grand Extrait Offers 7.6 Ounces of Fragrance
45
Intergalactic Milk Branding
The Bantha Blue Milk Packaging Imagines the Product in the Real World
44
Minimal Health Food Branding
The Power of Plant Natural Products Keep a Focus on Simplicity
43
Bean-to-Bar Cannabis Chocolates
These Serra & Woodblock Chocolates are Premium and Eco-Friendly
42
Seaside Vodka Branding
The Look and Taste of Seaworthy Vodka Captures the Flavors of the Sea
41
Alcohol-Infused Frozen Desserts
'POPS' Puts a Twist on a Classic Treat with its Alcoholic Ice-Pops
40
Rolled Beef Packaging
Swedish Supermarket Chain Coop is Packing Its Ground Beef with Less Plastic
39
Candy-Inspired Produce Wrappers
These Packages Present Fruits as Nature's Candy
38
Re-Branded Chocolate Packaging
Rocky Mountain Chocolate's Triangular Boxes are Visually Bold
37
Vibrant Hydration Beverage Branding
The Energy Charge Drink Packaging is Mature in Style
36
Dark Ultra-Pigmented Eye Kits
The Dark Star 006 Kit from Pat McGrath Labs Comes in Two Ranges
35
Paper Tube Lip Balms
Plenty + Spare's Eco Lip Balms are Packaged in an Alternative to Plastic
34
Illustrative Peruvian Chocolate Branding
Candela's Chocolates Showcase the Biodiversity of Peru
33
Grill-Inspired Potato Chips
Utz's Backyard Barbecue Potato Chips Take Cues from Summer Classics
32
Minimalist Tool Packaging
Barebones Living Offers High-Quality Equipment for Day-to-Day Life
31
Friendly Character Coffee Containers
The 'AHA' Coffee Branding Has a Smiling Character Aesthetic
30
Assorted Sugar-Free Candies
Russell Stover's Reformulated Range is Sweetened with Stevia Extract
29
Bird Feather-Inspired Mascaras
The Feathers Mascara from Pretty Vulgar Creates Length and Volume
28
Feminine Canned Wines
Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
27
Shape-Shifting Noodles
These Flat-Packed Pastas Morphs into Shapes After Immersed in Water
26
Authentically Baked Cookies
Voortman Bakery's Coconut Cookies Emphasize Real Ingredients & Bakers
25
Wine-Accompanying Chocolates
These Chocolates are to Be Paired with Sandeman's Porto
24
Superfood Tea Latte Blends
SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes
23
Seaside-Themed Kombucha Branding
These Raw Kombucha Beverages Were Inspired by a Seaside Town
22
Gradient Contraceptive Packaging
Fabula Branding Created New Packaging for the Condom Brand INDIGO
21
Egg-Shaped Snack Sets
'Kinder Joy' Introduces a Reformatted Version of the Kinder Surprise
20
Auto-Inspired Drink Packaging
The 'Fuel Juice Co.' Branding Concept is Inspired by Motor Oil
19
Refillable Toiletry Bottles
Plaine Products Packages Its Body Wash & Shampoo in Reusable Bottles
18
Humorous Pet Portrait Packaging
The Minimi Food for Pets Branding is Forthcoming and Fun
17
Hybrid Chocolate Milks
'Shokolate Queen' is an Organic Chocolate Milk Concept
16
Vitamin-Rich Canned Cocktails
COCO Cocktails' #POWER is Touted as a Great Source of Vitamins
15
Shapely Shampoo Bottles
Dove's Shampoo Bottle Shapes Represent Beauty in All Shapes and Sizes
14
Dual-Wand Mascaras
This MAC Cosmetics Product Includes Two Eyelash Mascara Applicators
13
Sailor-Themed Kombucha Rebranding
Health-Ade Has Rebranded to Offer a More Modern-Looking Beverage
12
Fan Deck-Themed Chocolates
Abanico Chocolat & Cadeaux Has New Products Inspired by Its Name
11
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
10
Door Hanger-Shaped Packaging
DND's Mosquito Repellent Packaging Resembles a Do Not Disturb Hanger
9
Water-Saving Protein Bars
The Grown Bar Offers Nutritious Benefits for Its Consumers
8
Hypoallergenic Natural Fragrances
'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances
7
Triple Chocolate Candies
Mars Has Announced It Will Make Triple Chocolate M&M's
6
Simplified Licorice Twists
'Red Vines Made Simple' are Created with Just Five Ingredients
5
Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications
4
Nutritional Smoothie Mixes
These DaVinci Gourmet Smoothie Mixes Contain Two Servings of Fruit
3
Kid-Friendly Skincare Sets
Klee Kids' Skincare for Kids Emphasizes Clean Ingredients
2
Celebratory Vodka Packaging
The Absolut X Libs Elliott Vodka Branding Celebrates Canada Day
1
Algae-Based All-Purpose Salves
MAKE's Marine Salve Helps to Defend and Heal Your Skin
Related Ideas
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
3D-Printed Packaging Molds
Unilever Partnered with Serioplast on 3D-Printed Packaging Solutions
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Lightweight Tray-Style Food Packaging
The kp Elite Nova MAP Tray is the Lightest of its Kind
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Berry-Flavored Protein Honeys
Honey Blossom's Strawberry Protein Honey is a NEXTY Awards Finalist
Fiber-Based Packaging Partnerships
This Packaging is From UPM Specialty Materials and BASF
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Plant-Based Packaging Agreements
Avantium Taps Amcor Rigid Packaging for the New releaf Packaging
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Shelf-Stable Tuna Packaging
Tetra Pak and Jealsa Partnered for Carton-Based Seafood Packaging
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
High-Barrier Recyclable Paper Packs
Prymat Has Adopted Mondi’s BarrierPaper Solution
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Shelf-Stable Shake Partnerships
Edible Garden and Tetra Pak® Partnered for RTD Shakes
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Lightweight Circular Wine Packaging
Vetropack combines lighter bottles with reusable wine systems
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
High-Protein Grocery Debuts
Kroger Expands Simple Truth Line with 80 New Protein-Focused Products
High-Protein Grocery Foods
Applied Nutrition Offers Over 50 Protein-Packed Options at Morrisons
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
One-Handed Paper Cartons
The One-Hand Pump Paper Pack is Made from 100% Recyclable Materials
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Marine Biotech Skincare
Dulcie's Packaging Uses a Bio-Based, 100% Home-Compostable Material
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Eco-Friendly Bread Packaging
Modern Milkman Debuted Compostable Bread Bags
Protein Brand Logo Updates
Premier Protein Unveils Refreshed Branding in Canada
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Modernized Protein Supplement Ranges
The Protein Works Brand Refresh Introduced New Packaging
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Three-Compartment Meal Trays
Amcor and Cofigeo Release a Three-Compartment Tray for Ready Meals
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
High-Content rPET Meat Trays
Faerch And Norfersk Launch 70% Tray-To-Tray rPET Trays
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Soft Structural Packaging
The Project Ara Explores Air‑filled Biomimicry as a Design Material
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Recycled PET Industrial Bags
Boxon Launches Food-Contact Big Bags Approved in EMEA
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Premium Alt Drink Packaging
The Tetra Pak Brik Aseptic Edge Comes in a New 48-Ounce Size
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Character-Led Cake Jar Collections
ThisandThat Studio Introduced Das Susse Studio Cake in a Glass
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Travel-Friendly Nutritional Supplements
ine+ nutrition Expands Its Line with Portable Travel Packs
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
Multi-Compartment Meal Trays
Amcor and Cofigeo Partner on a Sustainable Food Tray Product
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Recycled Packaging Tray Upgrades
Mondelēz Introduced Recycled Trays Across European Brands
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
High-Protein Baking Mixes
Puratos is Introducing Beyond Clean Label Innovations at IDDBA 2026
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Functional Nutrition Pouches
Shelf-Stable NOORA Blends Support Everyday Wellness
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
State-Of-The-Art Product Development Labs
Brentwood is Upscaling Its Medical Packaging Process
Refillable Jar Solutions
Uriage x Medicos Partner for the Cica Daily Repairing Cream Concentrate
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Recyclable Mono-Material Packaging
Jindal Films Expanded its Range of Mono-Material Solutions
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Integrated Food Processing Systems
Bandall SmartBand Handles Data Processing and Labeling in One
Plastic Tube Guides
Berry Global’s E-Book Helps Businesses Navigate Flexible Plastic Tube Options
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Food Supplier Compliance Partnerships
Markem‑imaje & iFoodDS Emphasize Traceability Regulation
Recyclable High-Barrier Packaging
These Sappi Paper Packaging Solutions are High-Performance
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Rigid Protective Food Containers
Klöckner Pentaplast Launches the New kp Infinity HP3
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Lightweight Dairy Packaging Pots
Amcor's All-New UniPak 1 kg Pot Was Officially Launched