Health-Ade offers a wide range of kombuchas and enlisted the brand ROOK to redesign the packaging for its beverages.
The brand previously offered its products in bottles with branding that resembled pharmaceutical labeling, but one that was not in keeping with what modern-day consumers tend to be attracted to. ROOK transformed the bottles to look much more contemporary, keeping the shape and logo of the bottles but adding a more modern twist. The resulting labeling is much more vibrant, simple and more likely to appeal to younger consumers.
The kombucha products themselves come in a range of flavors, with everything from standard flavors like pomegranate, original and plum, to more unique ones like carrot, beet and cayenne.