Kove, a craft beverage company based in San Diego, California, has officially launched its new brand look and flavors as a part of its new lineup. The update sees the Kove RTD cocktails rewrapped in a bold, colorful can with a crisp white logo to match. The eye-catching packaging was created to represent the drink's rich hues, which are inspired by natural elements.
The new launch also brings the new 'Party Wave Punch,' 'Beaches & Peaches,' and 'Desert Rose Paloma' flavors. The three new flavors, when combined, make up the Kove 'Summer Variety Pack.'
Kove cocktails are made with plant-based ingredients, are gluten-free, and have a low ABV of just 5%. The 'Summer Variety Pack' and new brand look are available to explore on the Kove website.
Image Credit: Kove
What's Driving This Trend
- Plant-based Canned Cocktails
- Opportunity for food and beverage companies to invest in plant-based ingredients and create innovative RTD cocktails.
- Eye-catching Packaging
- Opportunity for packaging companies to create bold, colorful designs to attract consumers in the crowded RTD beverage market.
- Low Alcohol Varieties
- Opportunity for beverage companies to innovate and create low ABV cocktails to meet the increasing demand for healthier drink options.
Who This Affects Most
- Food and Beverage
- Food and beverage industry can leverage plant-based ingredients and innovate in ready-to-drink cocktails with low alcohol content to cater to health-conscious customers.
- Packaging
- Packaging industry can capitalize on the demand for eye-catching designs in the RTD beverage market and create innovative packaging solutions for companies like Kove.
- Health and Wellness
- Health and wellness industry can collaborate with beverage companies to create low alcohol and plant-based drink options that appeal to the health-conscious demographic.
