Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals

 - May 22, 2017
References: robot-food & thedieline
Robot Food has done something quite interesting with the redesign of Bulk Powders' look: it's taken inspiration from the minimalist packaging movement, and all the while, it's referencing the pill bottles and foil capsule packets that are typically seen at the pharmacy.

In making a reference to the way medication is wrapped up, the brand is likening its supplements to scientific formulas and the potency of drugs, sending a strong message to consumers that these products offer safely tested for guaranteed results. And so that people understand that they're however not being presented with a list of unpronounceable ingredients, Bulk Powders' bottles have been manufactured to be minimally labeled transparent bottles, expressing this notion of purity.

Finally, a bold reframing of the logo and the punchy integration of high contrasts and neon green make this line of protein powders really stand out.