Robot Food has done something quite interesting with the redesign of Bulk Powders' look: it's taken inspiration from the minimalist packaging movement, and all the while, it's referencing the pill bottles and foil capsule packets that are typically seen at the pharmacy.
In making a reference to the way medication is wrapped up, the brand is likening its supplements to scientific formulas and the potency of drugs, sending a strong message to consumers that these products offer safely tested for guaranteed results. And so that people understand that they're however not being presented with a list of unpronounceable ingredients, Bulk Powders' bottles have been manufactured to be minimally labeled transparent bottles, expressing this notion of purity.
Finally, a bold reframing of the logo and the punchy integration of high contrasts and neon green make this line of protein powders really stand out.
Medicinal Protein Packaging
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