Students Isabel Tabarini, Fernanda Madrigal and Nancy Nieto have designed the packaging for a conceptual juice range called 'Fuel Juice Co.".
The fictitious brand takes its inspiration from the packaging of motor oil. With a vintage flair, the design of Fuel Juice Co. is fun, and functional. The bottles have a screw on top, perfect for on-the-go use, while directly referencing the products main draw: juice made to fuel the consumer's body. Inspired by motor oil, this juice branding evokes the feeling of the body as a machine that needs quality fuel in order to perform at maximum efficiency.
The branding of Fuel Juice Co. would appeal well to motor-heads, along with health-conscious consumers looking to energize or refuel before or after a workout.