Voortman Bakery (formerly Voortman Cookies) is now reintroducing itself with a fresh new look and perspective on baked goods. The brand's new focus is on celebrating authenticity by showcasing that it makes only real cookies made with real ingredients by real bakers. As such, a fresh new logo and packaging has been adopted by the brand to reflect its updated identity.
The packaging for Voortman Bakery's Coconut Cookies clearly highlights that the baked goods are made with real shredded coconut and without artificial colors, flavors and high-fructose corn syrup. Some of the other new flavors from the brand include Oatmeal Chocolate Chip, Lemon Coconut and Fudge Striped Almonette.
Many health-conscious consumers with a sweet tooth are still looking to indulge in the comforts of their favorite confections and baked goods, but with a focus on better-for-you ingredients.