Uryuk is a network of restaurants based in Moscow, Russia, and the brand recently enlisted the designer Stas Neretin to recreate the packaging that it offers its products in.
Uryuk restaurants serve Uzbek and European cuisine, and the brand's goal was to "modernize its aesthetic by relying less on cliche national motifs, and more on the healthy ingredients they use to prepare their meals." Stas Neretin was able to accomplish this by simplifying the brand's packaging and making it appear both rustic and modern. The boxes and takeout containers are made up of simple brown cardboard with large silver labeling that is able to effectively convey the simple, natural ingredients that go into the restaurant's dishes.
The rebranded Uryuk restaurants are now able to more accurately convey their overall mission to offer nutritious foods for customers.
Modernized Rustic Restaurant Packaging
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