Shelf-Stable Tuna Packaging

Tetra Pak and Jealsa Partnered for Carton-Based Seafood Packaging

Tetra Pak and Jealsa have announced a packaging partnership that will help to make a change in the industry that has been dominated by metal cans for many years. The collaboration puts the Tetra Pak Tetra Recart technology in the spotlight that's used by Jealsa for its tuna to give it a more sustainable profile with a lower environmental impact. The packaging comes in the form of a paper-based solution that's shelf-stable, made with up to 71% FSC-certified paper and has up to 85% lower emissions than steel cans and 83% less than glass jars.

Jealsa President Jesús M. Alonso Escurís commented on the partnership with Tetra Pak saying, "Through our collaboration with Tetra Pak, we've brought a game-changing packaging solution to market, combining innovative packaging with our heritage in high-quality seafood."

Carton-based Seafood
Paper-based cartons for tuna signal a potential break from legacy metal cans through lighter, lower-emission formats that preserve shelf stability.
Low-carbon Food Packaging
Reduced-emission packaging materials create room for food brands to differentiate everyday staples through measurable sustainability gains.
Shelf-stable Premiumization
Ambient seafood products gain new positioning potential when modern packaging combines convenience, quality cues, and environmental credibility.

Industries Being Reshaped

Seafood Processing
Producers in seafood processing face emerging opportunities to modernize packaging lines around recyclable, paper-forward formats that reduce reliance on cans and jars.
Packaging Manufacturing
Material suppliers and packaging manufacturers are positioned around demand for scalable carton systems that can handle proteins, sauces, and other shelf-stable foods.
Grocery Retail
Retailers benefit from differentiated shelf presentations where compact, sustainable seafood packaging supports private-label innovation and category refreshes.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 0%
Freshness 100%

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