The Stora Enso Trayforma Brown is a new development from the brand that touches on several key points to position it as an optimized solution for an array of use cases. The packaging features an unbleached profile that leans into its brown profile as a way to communicate a more natural appearance on the shelf, while its lightweight design requires less raw materials to be manufactured. The packaging is still positioned to achieve technical performance as the rest of the solutions within the range with the ability to withstand heat up to 220-degrees Celsius with its PET coating.
Technical Account Manager Jaana Tani spoke on the Stora Enso Trayforma Brown saying, "For our customers, the natural look of brown board is increasingly relevant, but not at the cost of performance. With Trayforma Brown, they don’t have to make that trade-off. And with our advancements in lightweighting Trayforma, everyone in the value chain benefits from better yield."
What Makes This Trend Stand Out
- Unbleached Shelf-ready Aesthetics
- A growing consumer preference for natural-looking packaging creates space for board-based trays that convey sustainability without sacrificing perceived quality.
- Lightweight Circular Packaging
- Material reduction combined with enhanced yield potential points to lightweight designs that lower resource use while maintaining structural performance across the supply chain.
- High-heat Recyclable Coatings
- The ability to withstand elevated temperatures with PET-compatible coatings signals opportunities for recyclable trays that meet thermal processing demands.
Sectors Adopting This
- Food and Beverage Packaging
- Tray solutions that balance unbleached aesthetics, thermal tolerance and lightweight construction could disrupt conventional plastic and bleached-board formats used for prepared foods.
- Retail Fresh Produce
- Shelf presentation driven by natural brown board combined with reduced material weight may reshape how retailers package and display fruit, vegetables and ready-to-eat salads.
- Sustainable Materials Manufacturing
- Manufacturers of fiberboard and barrier coatings stand to redefine competitive advantage through innovations that deliver recyclability, heat resistance and lower raw material intensity.
