Unlike many personal care brands that package their products in plastic bottles, Plaine Products rejects plastic completely in favor of reusable bottles for its shower products. The aluminum bottles used for Plaine Products' body wash, shampoo and conditioner are shipped to consumers in a cardboard box that can be used to ship empty bottles back to the brand for sterilizing and refilling. As such, Plaine Products allows orders to be placed with or without a pump dispenser for the bottles, which also helps to reduce needless waste.
Conscious consumers may choose to opt into the brand's subscription program, which provides a fresh supply of product as often as specified.
The plastic-free, zero-waste solution sets a precedent for other brands to follow in regards to minimizing packaging waste.