Energy and hydration drinks have been targeted towards younger consumers for many years, so the Energy Charge branding is intended to offer a decidedly more mature approach that makes the drinks more appealing to consumers who are no longer school-aged.
Blending vibrant colors with black accents, the Energy Charge hydration drink packaging is a more demure take on the classic beverage bottled you'd find in convenience stores.
Designed by Agência BUD, the Energy Charge beverages look as though they are an evolution of traditional sports and energy drinks that have been on the market for several years. As consumers grow up and require the same products but with a distinctly mature demeanor, we'll likely see a similar evolutionary design taking place in the marketplace.
Vibrant Hydration Beverage Branding
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Mature Male-Targeted Energy Drinks
Energizing Cold Brew Shots
Enhanced Caffeinated Waters
Exotic Energy Drinks Flavors
Hemp-Based Energy Drinks