ThisandThat Studio introduced Das Susse Studio’s 'Cake in a Glass' collection, a line of portable dessert jars designed to feel homemade while offering extended shelf life, featuring character-driven labels that reflect each flavor.
The project aimed to pair fresh, pure ingredients with packaging that looks modern, vibrant and timeless, so each jar reads like a small storybook pastry. Flavors include "Schokolino (chocolate), Zitronella (lemon thyme), Matcholino (matcha cheesecake vegan), Apfelinde (apple), Kokobeerika (blueberry-coconut) and Karottinello (carrot), with color palettes and mascots that express seasonal ingredients and personalities."
For consumers, the format makes classic desserts more giftable, transportable and shelf-stable while leaning on emotional design to signal quality and provenance; the character motif also helps shoppers scan flavors quickly, supporting on-shelf distinction in competitive gourmet and retail markets.
Image Credit: ThisandThat Studio
What Makes This Trend Stand Out
- Character-driven Packaging
- Branded mascots and personality-led labels create instant emotional connections that can redefine product discovery and brand loyalty in crowded retail aisles.
- Shelf-stable Gourmet Desserts
- Extended-life formats that preserve artisanal flavor profiles enable premium dessert experiences to be distributed through nontraditional channels without compromising perceived freshness.
- Portable Giftable Single-serve Foods
- Compact, transportable servings with premium design cues transform everyday treats into occasion-ready items suited for gifting and impulse purchase moments.
Sectors Adopting This
- Specialty Food Retail
- Retailers focused on curated culinary goods can leverage story-driven packaging to differentiate assortments and command higher margins for artisanal shelf-stable items.
- Packaged Consumer Goods
- FMCG companies introducing premium, character-led jarred products could disrupt mainstream categories by blending convenience with perceived craft authenticity.
- Gifts and Lifestyle Retail
- Lifestyle and gift merchants stand to expand product assortments with designer dessert jars that double as collectible, design-forward items appealing to experience-oriented shoppers.
