The top February 2016 branding trends highlight specific shifts regarding the aesthetics of marketing consumer packaged goods as they relate to purchasing patterns.
Krakow-based graphic designer Urszula Krasny created an innovative packaging concept that makes the storage of seed packets easy. The clever design takes its inspiration from plant pots and features colorful imagery of the seeds fully grown.
For her MFA thesis, graphic designer Morgan Sterns created a concept collection that offers women privacy when shopping for hygiene products. The aesthetically pleasing design scheme puts the emphasis on discretion with a unified range of packaging that
The top February 2016 branding trends speak to overarching patterns related to what consumers are demanding, such as locally cultivated produce and other ingredients.
Top 100 Branding Trends in February
From Gradient Apparel Merchandising to Microbrewed Soda Brands:
Rebecca Byers — Feb 27, 2016 — Marketing
100
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
99
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
98
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
97
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
96
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
95
Hyper-Real Packaging Illustrations
Biji Coffee Company's Branding Features Hyper-Real Portraits
94
Hanging Spices Packaging
These Spice Pouches Resemble Hanging Potted Plants
93
Middle Eastern Perfume Bottles
The Iconic Guerlain Perfume Has Been Given an Arabian Makeover
92
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
91
Whimsical Patisserie Branding
Patisserie Ludwig is Replicates the Parisian Experience in Karlsruhe
90
Botanical Organic Hard Candies
Sweet Botanicals is an Organic Hard Candy Brand with Style
89
National Park-Inspired Trailers
This Limited-Edition Trailer Celebrates the National Park Service
88
Premium Greek Oil Packaging
'PROTON' Premium Olive Oil is Encased in a Ceramic Bottle
87
Architecture Firm Design Showrooms
The Mexico City Showroom Features EZEQUIELFARCA Past Projects
86
Traditional Culinary Boutiques
Romanian Flavors is a Bucharest Grocery Store with Style
85
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
84
Sophisticated Mens Grooming Lines
Barbon is an Elegant New Range of Mens Grooming Products
83
Crack-Preventing Egg Packaging
The EGG6 Egg Carton Box Preserves the Shell With a Mattress Box
82
Liquid Mint Dispensers
Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
81
Handmade Wine Packaging
Moonberry Branding Was Lovingly Crafted for a Creative Agency's Clients
80
Dishware Potato Chip Packaging
The Walkers Tear 'n' Share Bags Turn the Wrapper into a Bowl
79
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
78
Graffiti Artist-Inspired Pop-up Bars
Bar Basquiat is a Bar Dedicated to the Iconic American Artist
77
Fashionable Haircare Branding
Sophia Webster Refashioned a Line of Toni & Guy Hair Products
76
Ultra-Discreet Hygiene Packaging
This Discreet Packaging Concept Offers Privacy at the Drug Store
75
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
74
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
73
Contemporary Teahouse Bars
The Rabbit Hole Offers a Stylish Cocktail-Inspired Eatery Concept
72
Fruity Floral Simple Syrups
This Trio of Cocktail Syrups Includes Fruit and Floral Blends
71
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
70
Fast Food Packaging Fashions
The New Packaging at McDonald's was Reworked into Couture Accessories
69
Farm Fresh Egg Branding
This Example of Egg Branding Emphasizes Freshness and Purity
68
Geometric Paint Packaging
Sustainable Powdered Pigments Fit Any Project Perfectly
67
Collaborative Artisan Chocolate
The Alma and West Elm Chocolates Boast an Ethereal Package Design
66
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
65
Delicate Landscape-Inspired Teas
The Fongcha Tea Branding Uses Abstractism to Communicate Calm
64
Instant Tea Crystals
The Pique Tea Packets Opt for Solid Product for Immediate Enjoyment
63
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
62
Musical Marketing Strategies
The 'Bach to Rock' Program Relies on Grassroots Marketing
61
Canadian Craft Vodka
CIRKA Distilleries is a Montreal-based Brand Making Craft Vodka
60
Upscale Jetsetter Skincare Kits
The Aesop London Kit is Perfect for Frequent Flier Skincare Fans
59
Celebrity Stylist Haircare Lines
Ouai Haircare is a New Brand from Celeb Stylist Jen Atkin
58
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
57
Classic Cartoon Cans
Disney Pop Packaging Sweetly Marries Two Influential Brands
56
Branded Furniture Coloring Books
The IKEA Coloring Book is Filled with the Brand's Iconic Designs
55
Handcrafted Apple Shrub Syrups
This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey
54
Projected Swimwear Fashion Shows
This Team Speedo Installation Debuted the New Olympic Line
53
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
52
Cocktail-Flavored Gum Drops
Drops Gin & Tonic Sweets Boast a Blossoming Package Design
51
Indiviudal Hot Sauce Packets
Huy Fong Now Offers Sriracha Sauce in To-Go Pre-Packaged Portions
50
Pious Belgian Chocolate Branding
Saint Choco is a Belgian Chocolate Brand Based in Turkey
49
Private Label Spa Skincare
The Nubia Skincare Range Was Conceived by Montreal's Nubia Spa Vert
48
Skin-Restoring Foil Masks
Estée Lauder is Releasing a Recovery Powerfoil Mask
47
Message-Delivering Candles
The Message Natural Votives Share Emotions Through Simple Inscriptions
46
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
45
Textile-Inspired Candy Branding
This Madagascar Chocolate Packaging Celebrates Cultural Prints
44
Gradient Apparel Merchandising
The Elgin Flagship Store is Organized by Color and Texture
43
Artistic Patisserie Branding
This Swiss Patisserie Boasts Bold and Attractive Pastry Branding
42
Type-Based Branding
Venice Cold Brew Packaging Relies on a Framework of Letters
41
Cane Juice Cans
Grand Bay's Flavored Sugarcane Juice Reminds of a Tropical Vacation
40
Sophisticated Macaron Branding
The Chez Dodo Brand Identity Boasts Avian Imagery
39
Waste-Capturing Gum Branding
Peppersmith Mint Chewing Gum Packaging Prevents Unnecessary Waste
38
Patterned Totem Packaging
Cocoa Tribal Branding Emulates the Art of South American Aboriginals
37
Jungle-Inspired Fruit Snacks
These Exotic Snacks Packaging are Playful and Vibrant
36
User-Generated Auto Ads
This Service Pays Car Owners to Wrap Their Vehicle in an Ad
35
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
34
Road Trip Coffee Kits
The Blue Bottle x Timbuk2 Sabbatical Travel Kit Has Everything
33
Kaleidoscopic Candy Tins
This Packaging Concept for a Candy Company Uses Vibrant Hues
32
Small-Batch Experimental Moscatos
The Pilot Project Has Released Three Limited Edition Sweet Wines
31
Ethereal Abstract Java Branding
This Spanish Coffee Brand Boasts Delicate Artistic Packaging
30
Egg White Facial Cleansers
The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean
29
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
28
Clinical Eyelash-Enhancing Lines
Realash Cosmetics Boasts Sleek Packaging for Its Organic Range
27
Portioned Gum Packaging Designs
This Student Project Takes an Innovative Approach to Gum Packaging
26
Biodegradable Champagne Packaging
Naturally Clicquot is Veuve's New Environmental Initiative
25
Portability-Focused Candy
Tango Movie Theater Candy Packaging is Easily Carried and Consumed
24
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
23
Hybrid Dessert-Coffee Bars
Sweet Jesus is a Toronto Ice Cream and Coffee Parlor with Style
22
Promotional Tinctures Branding
Wellhead Agency That Took a Creative Approach to Employee Gifts
21
Squeezable Gum Packets
Sportlife Vibes' Chewing Gum is Packaged in a Squeeze Pack
20
Goat's Milk Caramel Sauces
This Gift Set Includes Two Varieties of Goat's Milk Caramel Sauce
19
Color-Changing Tequila Bottles
Tequila Rose's Active Package Reveals Ideal Drinking Temperature
18
Southern-Inspired Cocktail Syrups
This Set of Bittermilk Cocktail Syrups is for the Connoisseur
17
Microbrewed Soda Branding
Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
16
Two-In-One Cosmetic Tubes
This Momo Dodo Makeup Container Includes Cream, Concealer and a Mirror
15
Eco-Friendly Mint Tubes
Sencha Naturals' Mint Containers are Easy on the Environment
14
Grain-Based Raw Seafood Bowls
My Ceviche is a Quick Service Restaurant Focusing on Fish
13
Chalkboard Coffee Pod Branding
The Packaging for MOMENTUM Pods are Inspired by Blank Canvases
12
Seasoned Roasted Chickpeas
These Roasted Chickpeas Make for a Healthy, Crunchy Snack
11
Small-Batch Beet Marmalades
This Blue Chair Fruit Two-Pack Includes Unexpected Exotic Jams
10
Gourmet Soda Gumdrops
These Soda Gumdrops are Root Beer and Cherry Cola-Flavored
9
Cartonned Cold Brew Packaging
The Stumptown Coconut Cold Brew is Sold Like a Box of Milk
8
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
7
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
6
Pick-Up Fashion Consignments
My Modern Closet Collects Garments from Consumers for Easy Cash Swaps
5
Cherry Blossom Energy Drinks
Red Bull is Honoring Cherry Blossom Season with The Spring Edition
4
Texas Grapefruit Cocktail Syrups
This Liber & Co Syrup Duo Features Two Deluxe Drink Add-Ins
3
Worldly Chicken Seasoning Sets
This Chicken Seasoning Trio Features Gourmet Ingredients
2
Small-Batch Beet Pastas
This Beet Fusilli is the Latest Pasta from Brooklyn's Sfoglini
1
Alurring Arboreal Perfumes
The COMME des GARCONS DOT Perfume is Designed to Be Mysterious
Related Ideas
Futuristic Fresh Food Shops
This Madrid Food Shop Only Sells Bread, Fish and Meat
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
Garment-Swapping Platforms
This Social Platform Makes It Easy for Users to Swap Clothing Online
Whimsical Patisserie Branding
Patisserie Ludwig is Replicates the Parisian Experience in Karlsruhe
Botanical Organic Hard Candies
Sweet Botanicals is an Organic Hard Candy Brand with Style
Lightweight Wearable Dwellings
This Multipurpose Garment Transforms into a Tent for Refugees
Upscale Indoor Food Markets
DekaMarkt's 'World of Food' is a Sophisticated Grocery Store Market
Shareable Fashion Collections
The 'ShareWear' Collection is Designed to Be Shared Among Consumers
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
Stress-Detecting Dresses
This Smart Clothing Piece from Intel Reacts to the Body's Adrenals
Ethereal Furniture Boutiques
The Betra Bak Furniture Store Boasts a Rustic, Dark Aesthetic
Tinted Lucite Eyewear
ESQAPE's Rose and Violet-Hued Frames Make a Statement in the Sun
Futuristic Punk Apparel
The Latest Julien David Menswear Collection Pairs Layers with Spiky Hair
On-Demand VIP Store Hours
The Kenneth Cole Bowery Flagship Will Open at All Hours for VIPs
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
Luxury Double-Edge Razors
Aesop's Double-Edge Razor is Handmade by English Craftsmen
Winter Jacket Heaters
The 'Torch' Makes Any Outerwear a Toasty Warm Coat
Coordinating Snack Cosmetic Looks
Makeup Artist Tim O. Translates Popular Foods to Makeup Styles
Contemporary Teahouse Bars
The Rabbit Hole Offers a Stylish Cocktail-Inspired Eatery Concept
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
Easily Digestible Snack Bars
Simply Protein's New Snack Bars are Branded as Easy-to-Digest Foods
Internet-Obsessed Clothing Ads
This 'Diesel' Line is Promoted with Bizarre Social Media References
Delicate Landscape-Inspired Teas
The Fongcha Tea Branding Uses Abstractism to Communicate Calm
Rustic Galleria Boutiques
This Moncler Boutique Recently Opened at Taipei 101 Mall
Sriracha Margarita Mixes
Cocktail Crate's Sriracha Margarita Mix Makes Spicy Drinks Easy
Caffeinated Baking Flours
This Antioxidant Cooking Flour is Made from Green Coffee Beans
Oil-Distributing Hair Brushes
The Flat Brush Naturally Spreads Tresse Oils for a Healthier Mane
Low-Fat Dessert Yogurts
YoCrunch Yogurt is Infused With Familiar Confections
Handcrafted Apple Shrub Syrups
This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
Cocktail-Flavored Gum Drops
Drops Gin & Tonic Sweets Boast a Blossoming Package Design
Birthday Cake Chewing Gum
Project 7's Gourmet Gum is Inspired by a Classic Childhood Treat
Personalized Coffee Art Apps
The 'Coffee Ripples App' Was Launched at CES 2016
Champagne Six Packs
This New Moët Imperial Packaging Promotes Convenient Luxury
Botanical Cold Brew Branding
LOKAL Cold Brew Marries Indonesian and North American Inspirations
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
Textile-Inspired Candy Branding
This Madagascar Chocolate Packaging Celebrates Cultural Prints
Connected Fishing Rods
'FishSentry' Fishing Rods Let Users Know When There's a Bite
Exotic Fruit Chips
Natural Sins' Snacks are Made with Mangos, Pineapple and Coconut
Custom Fast Casual Pizza
Cucinova Urban Italian is Sbarro's New Fast Casual Dining Concept
Sophisticated Macaron Branding
The Chez Dodo Brand Identity Boasts Avian Imagery
Waste-Capturing Gum Branding
Peppersmith Mint Chewing Gum Packaging Prevents Unnecessary Waste
Custom Grain Bowl Menus
The Sweetgreen Menu Includes a 'Make-Your-Own' Section
Curated Pantry Collections
This 'Ila' Line of Home Essentials is Sourced from Around the World
Snake-Inspired Skincare
Rodial's Snake Serum and Snake Mask Take Cues from a Viper's Venom
Refined Beige Couture Boutiques
The JOSEPH Store in Singapore is the Brand's First in Asia
Egg White Facial Cleansers
The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean
Custom Stir Fry Restaurants
Genghis Grill is a Fast Casual Chain Offering Custom Stir Fry Dishes
Portability-Focused Candy
Tango Movie Theater Candy Packaging is Easily Carried and Consumed
Hybrid Dessert-Coffee Bars
Sweet Jesus is a Toronto Ice Cream and Coffee Parlor with Style
Virtual Window Shopping Apps
The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
Birthday Cake-Flavored Sodas
This Sweet Soda is Designed to Taste Like Birthday Cake
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
Toxin-Free Detergent Branding
The Green Forest Washing Soap is Made from All-Natural Ingredients
Color-Changing Tequila Bottles
Tequila Rose's Active Package Reveals Ideal Drinking Temperature
Organic Dessert Gums
Simply Gum's Range Boasts Unexpected Cinnamon, Maple and Coffee Flavors
Luxe Gilded Donuts
The Golden Cristal Ube Donut Creation Has a Price Tag of $100
Scorching Silicone Sauce Packaging
General Electric's Hot Sauce is Contained Using Jet Engine Tech
Eco-Friendly Mint Tubes
Sencha Naturals' Mint Containers are Easy on the Environment
Self-Heating Egg Skincare
The Tony Moly Egg Blackhead Steam Balm Warms to Remove Blackheads
Chalkboard Coffee Pod Branding
The Packaging for MOMENTUM Pods are Inspired by Blank Canvases
Small-Batch Beet Marmalades
This Blue Chair Fruit Two-Pack Includes Unexpected Exotic Jams
Homemade Spiked Suckers
This DIY Lollipops are Alcoholic and Have a Pretty Marbled Appearance
Romantic Candy Flavors
The New M&Ms Flavors Help Consumers Celebrate Valentine's Day
Coconut-Infused Lemonades
This Blended Lemonade is Inspired by Italy's Refreshment Stands
Compostable Quinoa Packaging
Alter Eco's Compostable Packaging Reduces Landfill Waste
Egg-Based Skin Ranges
Too Cool For School is Offering Award-Winning Egg Skin Care Products
Chocolate-Covered Fruit Bites
Natierra's Chocolate-Covered Fruit is Freeze-Dried for Easy Snacking
Sophisticated Italian Bistros
This Hamburg Restaurant Boasts an Intimate, Vintage Feel
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
Casual Sommelier Eateries
This New Lucky Chip Restaurant Specializes in Pairing Wine and Burgers
Vegan Ricotta Ravioli
Kite Hill's Vegan Pasta is Stuffed with Almond Milk Ricotta
Reclaimed Bottle Tumblers
The Forest Tumblers Feature Reused Glass from Bottles of Bordeaux
Gourmet Blood Orange Spreads
This Happy Girl Kitchen Two-Pack Includes a Blood Orange Marmalade
Cookie Dough Cake Pops
The 2016 Starbucks Winter Menu Features Tasty New Treats
Fitness-Focused Snack Balls
Slim Secrets' Snack Ball Products Offer Small Tastes of Indulgence
Mature Skincare Sets
Rodial's 'Cougar Skin' Set Specifically Treats Issues of Menopausal Women
Cleanser Beard Shampoos
The Abraham's Male Hair Product Encourages Growth and Healthy Skin
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
Feminine Olive Oil Packaging
Alborear is a Product Supporting Women with Breast Cancer
Sustainable Seafood Meals
These Artisan Bistro Frozen Seafood Meals Bring the Restaurant Home
Dessert-Flavored Breath Mints
Hint Mint Offers Designer Chocolate and Cinnamon Breath Fresheners
Fruit-Infused Culinary Sugars
This Organic Baking Sugar Set Includes Strawberry & Blackberry
Charcoal-Infused Grooming Products
These Natural Body Soaps are Enhanced with Charcoal
Homemade Freezer Breakfast Sandwiches
These Handmade Egg McMuffins Offer a Healthy Pre-Made Meal
Cookie Batter Packets
This Raw Cookie Dough Snack Can Be Cooked or Eaten on the Go
Statistical Liking Apps
The BestBuddies Platform Shares Who the User's Top Instagram Likers Are
Candy E-Reading Incentives
'Candy Reading' is a Joint Initiative from Amazon Brazil and Nestle
Flavored Lactose-Free Cheese
Go Veggie's Deli Slices are Made Without Lactose and Soy Ingredients
Vibrant Marshmallow Branding
The Marshmallowist Has Packaging That Shows Off Its Sweets
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
Gluten-Free Onion Chips
This Nutritious Snack Serves as an Alternative to Traditional Potato Chips
Juiced Citrus Marshmallows
These Homemade Candies are Infused with Fresh Blood Orange Flavor
Sweetened Grain Syrups
The Cleanspring Barley Malt Molasses Offers a Natural Sweetener for Baking
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
Sunscreen Oil Hair Sprays
The Clarins Protective Sunscreen Oil Hair Spray is
Crowdfunded Music Festivals
The Soundwave Festival Seeks Sponsorship Funding Online
Halal-Certified Sunscreens
This Oil-Free Sunscreen is Made from Halal-Certified Ingredients
Mulled Wine Candies
This Unique Candy Flavor Reminds of Brewed Red Wine and Winter Spices
Spiced Pastry Oreos
The Cinnamon Bun-Flavored Oreos are Inspired by the Flakey Dessert
Rugged Conference Equipment
The Sound Monkey Bluetooth Audio Speaker Takes Calls and Plays Music
Cake-Inspired Oatmeals
Bakery on Main's Instant Oatmeal Turns Dessert Flavors Into Breakfast
Fruit-Infused Ketchups
The Raspberry Chipotle Ketchup from Blackberry Patch is Sweet and Spicy
Dairy-Free Cheese Spreads
'Fauxmage' Specializes in Creating Dairy-Free "Cheese from Trees"
Sun Protection Hair Sprays
Aveda's Sun Care Protective Hair Veil Will Get You Ready for the Beach
Connected Sommelier Gadgets
The D-Vine System Expertly Ages Wine Blends in Minutes
Crystal Healing Channels
The healingcrystals YouTube Channel Promotes Positive Energy
Sassy Dairy Packaging
The Canny Flavored Milks Offer Humorous Personality to Each Variety
Spicy Beetroot Condiments
The Foraging Fox Just Expanded Its Existing Line of Beetroot Ketchup