The Pilot Project is an experimental winery initiative that recently launched three limited edition, small-batch sweet wines that offer consumers a niche tasting experience. Supported by the hashtag #OWtastetest, the project of Oliver Winery in Bloomington, Indiana, keeps their loyal customers engaged with experimental offerings that complement that brand's primary range.
Included in the current Pilot Project - Oliver Experimental offerings are a Blueberry Moscato, Cherry Moscato and Blackberry Cider. Each of the small bottles boasts a hand-written label that denotes the number of the bottle in the limited test run as well as a signature from Bill Oliver.
The experimental Pilot Project of Oliver Winery speaks to the consumer desire for exclusive, limited offerings that challenge their palates and expand their wine-tasting repertoire.