The Tailored Spirits Experimental Series has been expanded by the Edinburgh-based startup to offer discerning spirit enthusiasts alike with a variety of options to try out. The latest expressions in the range come in four varieties including the Experiment 4 (Aultmore 15 Year Old), Experiment 5 (Echo – Benriach 13 Year Old), Experiment 6 (Fort – Dailuaine 13 Year Old) and the Special Experiment 1 Black Label (Anam – Springbank 23 Year Old). The spirits boast scientific lab-style bottles and vintage ski resort ticket labels to drive home their experimental nature.
Co-Founder and Director Adam Harding spoke on the Tailored Spirits Experimental Series saying, "Each whisky in The Experimental Series tells its own story of maturation, finishing, and flavour exploration, and we’re proud to continue showcasing the depth and diversity of single cask Scotch whisky. The design is as much a part of the experience as the whisky itself. It’s about evoking curiosity – that sense of discovery and experimentation that sits at the heart of our brand.”
What's Driving This Trend
- Artisanal Spirit Exploration
- The rise of artisanal spirit exploration offers opportunities to innovate in creating unique and captivating small-batch whiskey experiences.
- Story-driven Branding
- Developing story-driven branding becomes a catalyst for engaging consumers by weaving narratives into every aspect of the product journey.
- Scientific Design Integration
- Incorporating scientific design elements into the packaging of consumables creates a novel unboxing experience that appeals to curiosity-driven consumers.
Who This Affects Most
- Craft Distilling
- Craft distilling is expanding as consumers increasingly seek unique and personalized whiskey experiences crafted with distinct attention to detail.
- Luxury Branding
- Luxury branding within the whiskey industry allows for the creation of premium products that emphasize exclusivity and deep storytelling.
- Packaged Goods Design
- The packaged goods design industry is innovating by integrating laboratory-inspired aesthetics that intrigue and appeal to modern consumers.
