Small-Batch Beet Marmalades

This Blue Chair Fruit Two-Pack Includes Unexpected Exotic Jams

This exotic Blue Chair Fruit gift pack includes the Oakland-based brand's small-batch beet marmalade and blackberry-greengage jam. Perfect for building the perfect breakfast bar, the gourmet marmalade and jam are handmade in California and showcase a consumer interest in products that infuse traditional breakfast dishes with new, unconventional flavors.

Both seasonal offerings are made from fruit sourced from local California farms that operate sustainably and are just two flavors in a unique range of fruit preserve spreads that challenge convention. Other spreads by Blue Chair Fruit include the Dry-Farmed Tomato Jam and 7-Citrus Marmalade. The Beet Marmalade in particular is a great (and delicious) way to add a huge dose of Vitamin C, fiber and potassium to your morning toast.

Unconventional Flavor Pairings
The consumer interest in products that infuse traditional breakfast dishes with new, unconventional flavors presents an opportunity for brands to create unique and memorable food experiences.
Small-batch, Handmade Products
The handmade, small-batch production of the gourmet marmalade and jam highlights the growing demand for artisanal and locally sourced food products.
Sustainable Farming Practices
The use of fruit sourced from local California farms that operate sustainably reflects the trend of consumers seeking out ethically produced and environmentally friendly food options.

Who This Affects Most

Food and Beverage
The unique range of fruit preserve spreads and the demand for unconventional flavors create opportunities for food and beverage brands to innovate and capture new market segments.
Artisanal Food Products
The growing demand for handmade, small-batch products presents opportunities for artisanal food businesses to gain a competitive edge and cater to consumers looking for unique and high-quality food experiences.
Sustainable Agriculture
The emphasis on sourcing fruit from local California farms that operate sustainably highlights the potential for the sustainable agriculture industry to meet the increasing consumer demand for ethically produced food.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 36%
Freshness 8%