This vibrant example of soda branding combines a bright color palette with contemporary sketches of some of the fresh fruit ingredients infused into the product. Gothenburg Soda (GBC Soda) hails from the Swedish town of the same name and is produced in a microbrewery in the same style as craft beer.
Gothenburg Soda was created by Simon Svensson, who realized there was a lack of crisp, fresh non-alcoholic beverages on offer at local Swedish restaurants and cafes.
Overall, this example of soda branding suggests a consumer interest in non-alcoholic beverages crafted with the same attention to detail as any beer-producing microbrewery. As craft soda options continue to emerge, this unique venture that also takes inspiration from locaol microbrewery and its success suggest consumer's are interested in adventurous, experimental non-alcoholic beverage options.