This vibrant example of soda branding combines a bright color palette with contemporary sketches of some of the fresh fruit ingredients infused into the product. Gothenburg Soda (GBC Soda) hails from the Swedish town of the same name and is produced in a microbrewery in the same style as craft beer.
Gothenburg Soda was created by Simon Svensson, who realized there was a lack of crisp, fresh non-alcoholic beverages on offer at local Swedish restaurants and cafes.
Overall, this example of soda branding suggests a consumer interest in non-alcoholic beverages crafted with the same attention to detail as any beer-producing microbrewery. As craft soda options continue to emerge, this unique venture that also takes inspiration from locaol microbrewery and its success suggest consumer's are interested in adventurous, experimental non-alcoholic beverage options.
Key Themes Behind This Trend
- Craft Soda
- There is a growing consumer interest in non-alcoholic beverages crafted with the same attention to detail as any beer-producing microbrewery.
- Experimental Beverages
- Consumers are interested in adventurous, experimental non-alcoholic beverage options.
- Youthful Branding
- Branding that combines a bright color palette with contemporary sketches of fresh fruit ingredients appeals to younger demographics.
Where This Applies
- Beverage Manufacturing
- The success of Gothenburg Soda suggests potential for non-alcoholic beverage producers to enter the craft soda market.
- Hospitality
- Restaurants and cafes can cater to the growing interest in craft non-alcoholic beverages by stocking unique options like Gothenburg Soda.
- Design and Branding
- Branding for non-alcoholic beverages can be updated to incorporate more youthful and experimental designs to appeal to younger demographics.
