Metro gardeners and locavores reflect greener city dwellers
Implications - The local food movement has been gaining ground outside of the regular eco-conscious circles. Urban foraging movements and rooftop gardens reveal a desire to reconnect with the food we eat. An increasing amount of people are willing to pay more for what they eat in exchange for knowing where it came from.
Trend Themes
1. Urban Foraging - As an extension of local food movement, urban foraging provides a new way of connecting with the food we eat.
2. Employer-sponsored Gardens - Creating employer-sponsored gardens can boost workplace morale while also providing a great way for businesses related to agriculture to connect with their clients and customers.
3. Space Age Gardening - Hydroponics as a space-age solution to difficult growing conditions provides opportunities for the development of high-yield vertical farms and greater food security in harsher environments.
Industry Implications
1. Agriculture - The agriculture industry can explore opportunities related to urban foraging and employer-sponsored gardens, especially in urban areas where access to fresh produce is limited.
2. Architecture - Creating sustainable, innovative gardening structures and environments, such as skyscraper greenhouses, is an area of opportunity for the architecture industry.
3. Technology - The development of hydroponics and other space-age gardening solutions represents a growth opportunity for the technology industry, particularly in the area of sustainable food sources.
12 Featured, 61 Examples:
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Date Range:
May 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
