Social media has forced businesses to condense messages
Implications - Social networking sites have completely revolutionized the way we interact not only personally, but also on a business level. These outlets have conditioned people to expect information to be delivered quickly and concisely. The more simple and direct messages are, the better they resonate.
Trend Themes
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Condensed Communication — Consumers expect quick and concise messages from businesses, leading to services such as voicemail-to-text conversions.
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Short Attention Span Marketing — Businesses are using large promotional contests and public voting with lottery-style prizes to compete for the consumer's limited attention span.
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Micro-storytelling — Posting communities such as 'One Sentence' tell true stories in one sentence, catering to those with short attention spans.
Industry Implications
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Communication Technology — There are opportunities for disruptive innovation in voice-to-text services and alternate communication methods that condense messages.
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Marketing and Advertising — Incorporating large promotional contests and public voting with lottery-style prizes in advertising campaigns can create buzz and increase brand awareness.
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Social Media — Posting communities that focus on micro-storytelling may allow businesses to connect with consumers on a more emotional level through personalization.
6 Featured, 34 Examples:
303,271 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Untested
Consumer Insight Topics:
