This commercial is a must see from Cingular/AT&T. A disgruntled mother confronts her daughter regarding her phone bill and texting habits, and her pre-teen responds entirely in internet/texting acronyms.
The commercial has received nearly two million views on YouTube, and is known to the internet community as â€œIDK my BFF Jill.â€ Hilarious.
Implications - Internet and texting lingo is now its own special language understood by the young technology-driven generation. In a world influenced heavily by the brevity of virtual mediums such as Twitter, marketers and businesses should integrate this short and succinct way of communication into the way they communicate with their consumers. Making this cultural connection is key.