Food campaigns and products take on a seductive mystique
Implications - As product options become more prevalent, harnessing consumer attention is increasingly difficult; however, enigmatically themed ads that cause contemplation and curiosity are proving effective. Alluring foods, campaigns and business concepts add a creative and mysterious quality to the otherwise ordinary experience of eating.
Trend Themes
-
Enigmatic/provocative Ads — Companies can redefine their identity to consumers by launching advertising campaigns with bold and memorable imagery.
-
Gourmet or Unique Food Products — Advertisers can use products' attributes such as grain-fed or organic to market their food products to consumers and give them an honest image.
-
Unique Dining Experiences — Companies can take advantage of consumers' interest in new experiences by creating unique dining experiences like O'Noir Toronto that allow patrons to dine in the dark.
Industry Implications
-
Food and Beverage Industry — Businesses in the food and beverage industry can utilize provocative or unique advertising strategies to attract customers and redefine their brand image.
-
Hospitality Industry — Companies in the hospitality industry can create unique dining experiences to attract customers and provide them with new and exciting experiences.
-
Marketing and Advertising Industry — The marketing and advertising industry can aid businesses in using new and innovative techniques to market their products and redefine their brand image.
10 Featured, 73 Examples:
2,013,360 Total Clicks
Date Range:
Jun 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:
