These creative little ads for Waterfront Shopping in Copenhagen, Denmark are put together exquisitely. The advertising agency, Bark Copenhagen, decided upon the slogan, “Food meets fashion.”
Judging by the creative concept of the ads, which combine cooking utensils with fashionable items, the interest in Waterfront Shopping probably skyrocketed.
Implications - Sometimes the best advertising strategy is the most simple, as is exemplified by these Bark Copenhagen ads. These ads take a very literal approach to the chosen concept, which is often effective because it is easy to understand and execute, yet is still clever and eye catching. In this age of decadence, it may be best to relieve consumers of the decoration and just speak simply.