Parodying Retro

Mocking retro is a comedic bonding mechanism for brands and consumers

Implications - People are getting their jollies by looking into the past. Retro vintage media is driving an impeccable amount of traffic online and off as old images, videos and modern vintage-inspired commercials get attention. Mocking vintage is creating a meaningful connection with consumers through laughter.

Trend Themes

  1. Retro Mocking — The trend of mocking and satirizing the outdated and obsolete aesthetics of the past through humor and irony, creating a meaningful and comedic connection with modern audiences.
  2. Nostalgic Content Curation — The act of gathering and showcasing vintage and retro content on online platforms, tapping into modern audience's yearning for nostalgia and the past while creating engaging and shareable content.
  3. Outdated Advertising Humor — The trend of using outdated and laughable advertising from past decades in modern campaigns to elicit humor and create a connection with audiences through irony and nostalgia.

Industry Implications

  1. Marketing — The marketing industry can use retro mocking and nostalgic content curation to create innovative and engaging campaigns with audiences that resonate through humor, shareability and emotional connections.
  2. Media — The media industry can utilize outdated advertising humor to create engaging, irony-laden content that resonates with audiences and taps into the power of nostalgia and humor.
  3. Entertainment — The entertainment industry can use these trends to create media properties, TV shows, and movies that highlight the power of nostalgia and satire, providing audiences with amusing and relatable content based on their lived experiences.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 56 Examples:
1,981,191 Total Clicks
Date Range:
May 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Awkward Family Photos
Awkward Family Photos
AwkwardFamilyPhotos.com Posts Blush-Worthy Moments
AwkwardFamilyPhotos.com will be your newest website obsession. With a catchphrase like “Spreading the awkwardness,” it is clear that this website is a winner (even if the people featured might be losers).… MORE
School Portrait Mocking
School Portrait Mocking
'We Have Lasers' Takes Aim at Retro 90s Backgrounds
I always hated picture day at school, and I know that many other people feel the same way. But you always looked forward to choosing that backgroud for your portrait; that is until 'We Have Laser' (laserportraits.net)… MORE
Vintage Parent Pics
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MyParentsWereAwesome.tumblr.com Hilariously Shows Mom and Dad Back in the Day
The site MyParentsWereAwesome.tumblr.com/ is a testament to all that is wonderful in awkwardly hilarious and nostalgic blogs. Body hair, form-fitting clothing and and white guys with Afros petting dogs… MORE
Outrageously Outdated Books
Outrageously Outdated Books
AwfulLibraryBooks.com Showcases Peculiar Vintage Titles
We’ve all gone to the library and seen some book titles that are outrageously outdated. The website AwfulLibraryBooks.com finds some of the most hilarious titles of our past literature and puts them all… MORE
Dangerous Retro Playhouses
Dangerous Retro Playhouses
Playgrounds from the 70s are Modern Bad Ideas
The best part about being a kid was being able to play in a playground and not look like a complete creep. These playgrounds from the 70s are the perfect way to reflect on childhood. Everything in the… MORE
Retro Hideous Dating Videos
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Video Date Montage Proves Why Personal Ads Will Come Back to Haunt You
Remember when people made personal ad videos? In the hopes that someone would watch it, and call them. Yeah, that was a bad idea, because the Video Mate you made has come back to haunt you. Here’s the… MORE
Viral Outdated Ads
Viral Outdated Ads
Divinecaroline.com Posts Hilarious Vintage American Advertisements
At DivineCaroline.com, there is a housekeeping section. In this section there is a recent post that has been getting tons of hits from Digg.com about American advertisements in the 40s, 50s and 60s. The… MORE
Retro Rad Websites
Retro Rad Websites
RADMAN Blog is So Bad, That it's Good
The term 'rad' is used to denote things that are awesome and now the RADMAN blog aims to showcase all things that are so ridiculous/bad, they are rad. The stuff that you would usually shake your head at,… MORE

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