‘LOLcats’ by Doctor Popular is the latest entrant into nerdcore hip-hop, a subgenre of hip-hop that is made by and caters to the geek population.
The music video for Doctor Popular’s ‘LOLcats’ appears above, and there are screenshots from the video in the gallery. It’s the sort of thing that can only really be listened to for proper appreciation, though, as the mastery of it all just leaves me speechless.
Implications - Any company trying to show how connected they are with contemporary popular culture would be wise to invest in advertising that either features a popular meme or mocks one. By bringing a user-driven online fad to television and the masses, the company shows that they have their finger on the pulse of the youth.