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Crowdsourced Campaigns

Letting consumers aid in marketing and branding products

Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
Trend Themes
1. Crowdsourced Campaigns - Consumer involvement in the marketing process fuels brand loyalty, creating a kinship with the brand.
2. Personalization and Customization - Companies are catering to the individual tastes and preferences of consumers through custom campaigns, product design, and targeted ads.
3. Neuro-marketing - Market/consumer research via fMRI technology is a new method of understanding consumer behavior. It can be used to optimize marketing tactics before significant investments are made.
Industry Implications
1. Retail - Crowdsourced campaigns and personalization techniques have disrupted traditional retail marketing methods, leading to higher customer engagement and loyalty.
2. Consumer Packaged Goods - CPG companies are using crowdsourcing and personalization techniques to develop targeted advertising and product design, creating unique and desirable products for consumers.
3. Market Research - Neuro-marketing allows for a deeper understanding of the consumer through fMRI machines, providing insight into subconscious and emotional responses to marketing and advertising tactics.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 78 Examples:
1,869,656 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Crowdsourcing Billboards
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
American Apparel loves fleshy young ads, and now American Apparel is turning to crowd sourcing to determine what the retailer will display on the front of its Harlem store. Choose from the slideshow… MORE
play_circle_filled Soft Drink Social Marketing
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off… MORE
Crowdsourced McAdvertising
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus… MORE
Crowd-Powered Consumerism
Crowd-Powered Consumerism
JustBought.It Combines Twitter, Google Maps & TwitPic
If you’re the sort of person that finds validation in the fact that you’re not alone in your shopping addiction, JustBought.It is for you. This crowd-powered shopping site leverages the collective power… MORE
Crowdsourcing Company Recipes
Crowdsourcing Company Recipes
Campbell's Lets You Make Suggestions
Big name retailers are once again proving the power of social media. The Campbell Soup Company recently announced its interest in obtaining new recipes via the web at CampbellSoupCompany.com/Ideas. Founded… MORE
Personalized Consumer Magazines
Personalized Consumer Magazines
Lexus and AmEx Read Your Mind for Mine Magazine
I think I just gave Lexus and Time Inc. the keys to my computer to let them make Mine Magazine. Somehow they teamed up with American Express Publishing and are going to send me five magazines free, and… MORE
play_circle_filled Crowdsourcing Window Displays
Crowdsourcing Window Displays
Bloomies Asks Bloggers for Showcase Showdowns
Readers of Apartment Therapy have been challenged by Bloomingdale's to design room sets with furniture from Bloomingdale's new collection. True to blogging fashion, photos will be published and then… MORE
Crowdsourced Car Wraps
Crowdsourced Car Wraps
The Cool Hunter Wants Your Mini Cooper Design Submissions
Mini Cooper and The Cool Hunter are discusssing customized designer car wraps for savvy Mini owners who want to flaunt their coolness. To that end, TCH is working to offer designer mini wraps to Mini Cooper… MORE
play_circle_filled Crowdsourced Commercials
Crowdsourced Commercials
iFart Will Pay for the Person Who Can Toot Their Horn the Best
iFart, the hot new iPhone app, wants to pay you $5,000 for the most awesome commercial you can create. That's 30 to 60 seconds of fartastic sounds that are released from your equally awesome sphincter.… MORE
Brain-Based Market Research
Brain-Based Market Research
Neuro-Marketing Uses fMRIs to Gauge a Potential Campaign
From the beginning of capitalism, companies have been trying to get into the heads of consumers in order to optimally produce and market their products. Statistical analysis, expensive consultants and… MORE
Short Attention Span Marketing
Short Attention Span Marketing
Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz
Name the newest Doritos flavor and win $25,000 + 1% of the flavor’s sales. Spend six month on a tropical island and get paid over $100,000 to blog about the experience. These are just some of the large… MORE
Crowdsourcing Big-Name Beers
Crowdsourcing Big-Name Beers
Corporate Breweries Tap Beer Enthusiasts for New Recipes
Good news for all the Canadian beer enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by… MORE

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The Nike X Cassette Playa Rivalry Collection is Wiggity Whack
Motion Sensored Headsets
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18 Creative Coffee Ads
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Rebellious Republican Reads
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Sarah Palin Book Already Number One on Amazon's Top 100 List
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Yoko Ono's 'Smiling Face Film' Invites Participation Via Flickr
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The Coke Freestyle Machine Gives You More and Better Options
play_circle_filled Crowdsourced T-Shirts
Crowdsourced T-Shirts
Teepay Lets You Design and Sell Your Own Tees Online
13 Twitter-ific Inventions
13 Twitter-ific Inventions
From Twitter Tutorials to Crowdsources Twitter Cookbooks
32 Coca-Cola Innovations
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Simplistic Carvertising
Simplistic Carvertising
Mini Cooper's Commercial Puts the Mini in Minimalism
Crowdsourced Gardening
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Landshare Lets Communities Grow Their Veggies Together
Costly Crowd Art
Costly Crowd Art
Andreas Gursky's '99 Cent II Diptychon' Photo Sells for $3.34 Million
Crowdsourced Twitter Cookbooks
Crowdsourced Twitter Cookbooks
Web-Savvy Cooks Turn to Twecipes When They're in a Rut
play_circle_filled Crowdsourced Dance Tributes
Crowdsourced Dance Tributes
‘Eternal Moonwalk' Honors Michael Jackson's Legacy
Crowdsourced Cinema
Crowdsourced Cinema
Netflix and Film Independent Team Up to Find Talent
play_circle_filled Epic Pop Canvases
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
Illicit Condiment Dispensers
Illicit Condiment Dispensers
David Shrigley's Design Turns S&P Into Coke & Smack
50 Crowdsourced Innovations
50 Crowdsourced Innovations
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Designer Graffiti Cars
Designer Graffiti Cars
Matt W. Moore Creates a Bright and Colorful Mini Cooper
Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
Bringing Back Tie-Dye
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American Apparel's Spandex Hits the Dye Bath
Simplifying Home Cooking
Simplifying Home Cooking
Dream Dinners Provides Ingredients and Recipes to Cut Prep Time
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
Customizable Murals
Customizable Murals
'Surface View' Home and Office Murals Offer Largescale Prints and Blinds
User-Owned Internet Companies
User-Owned Internet Companies
Andelsmobil's Member Surplus Plan Lets Customers Share Profit
Custom Dress Shirts
Custom Dress Shirts
ShirtsMyWay Lets You Choose the Design and Measurements
Crowdsourced Coffee Prices
Crowdsourced Coffee Prices
Java Street Cafe Lets Customers Pay What They Think is Fair
Custom Bicycles
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Personalised Beach Cruisers Let You Ride In Your Own Style
Faux Facial Hair Fashion
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Mustache Balaclavas Give American Apparel A Hairy Twist
play_circle_filled Customized Newspapers
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Some Papers Offering Customizable, Printable Versions
Crowdsourced Furniture Designs
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Champagne Cork Competition Yields Miniature Seating
play_circle_filled Sacrificial Junk Food Ads
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Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
See-Through Fashion
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Scandalous American Apparel Sheer Dress Reveals All
Fashionable Pornvertising
Fashionable Pornvertising
American Apparel Uses Adult Industry Pros for Authentic Sleazy Ads
play_circle_filled iPhone Milestones
iPhone Milestones
500 Million iPhone App Downloads, from the iBeer to iFart
Gross iPhone Apps
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The ‘Zit Picker' Game Sets New Low For Mobile Entertainment
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Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
Sleazevertising
Sleazevertising
American Apparel Starts 2009 with a Bang
'Scalable' Student Housing
'Scalable' Student Housing
Apartment Building With Rock-Wall Facade
Crowdsourced Car Designs
Crowdsourced Car Designs
VW Outsources to Find Next Iconic Automobile
Censoring Digital Books
Censoring Digital Books
iPhone App Store Execs Ban Explicit Literature
Sleuthy iPhone Apps
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The Agile Lie Detector Measures Voice Stress
33 Brainovations
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DIY Home Beer Stations
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play_circle_filled Awarding Controversial Ads
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Voyeuristic Lighting
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17 Crowdsourced Innovations
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Bizarre Fashion Firings
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American Apparel's Conservative Bean Counter Axed
Celebrities IN Your Brain
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The Jennifer Aniston Neuron
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play_circle_filled Functional Spinning Walls
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play_circle_filled All-in-One Home Brewery
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Neurosky Mind Reading Game Controller
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Sleaze Marketing?
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