Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Crowdsourced Campaigns

Letting consumers aid in marketing and branding products

Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 78 Examples:
1,728,550 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Crowdsourcing Billboards
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
American Apparel loves fleshy young ads, and now American Apparel is turning to crowd sourcing to determine what the retailer will display on the front of its Harlem store. Choose from the slideshow… MORE
play_circle_filled Soft Drink Social Marketing
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off… MORE
Crowdsourced McAdvertising
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus… MORE
Crowd-Powered Consumerism
Crowd-Powered Consumerism
JustBought.It Combines Twitter, Google Maps & TwitPic
If you’re the sort of person that finds validation in the fact that you’re not alone in your shopping addiction, JustBought.It is for you. This crowd-powered shopping site leverages the collective power… MORE
Crowdsourcing Company Recipes
Crowdsourcing Company Recipes
Campbell's Lets You Make Suggestions
Big name retailers are once again proving the power of social media. The Campbell Soup Company recently announced its interest in obtaining new recipes via the web at CampbellSoupCompany.com/Ideas. Founded… MORE
Personalized Consumer Magazines
Personalized Consumer Magazines
Lexus and AmEx Read Your Mind for Mine Magazine
I think I just gave Lexus and Time Inc. the keys to my computer to let them make Mine Magazine. Somehow they teamed up with American Express Publishing and are going to send me five magazines free, and… MORE
play_circle_filled Crowdsourcing Window Displays
Crowdsourcing Window Displays
Bloomies Asks Bloggers for Showcase Showdowns
Readers of Apartment Therapy have been challenged by Bloomingdale's to design room sets with furniture from Bloomingdale's new collection. True to blogging fashion, photos will be published and then… MORE
Crowdsourced Car Wraps
Crowdsourced Car Wraps
The Cool Hunter Wants Your Mini Cooper Design Submissions
Mini Cooper and The Cool Hunter are discusssing customized designer car wraps for savvy Mini owners who want to flaunt their coolness. To that end, TCH is working to offer designer mini wraps to Mini Cooper… MORE
play_circle_filled Crowdsourced Commercials
Crowdsourced Commercials
iFart Will Pay for the Person Who Can Toot Their Horn the Best
iFart, the hot new iPhone app, wants to pay you $5,000 for the most awesome commercial you can create. That's 30 to 60 seconds of fartastic sounds that are released from your equally awesome sphincter.… MORE
Brain-Based Market Research
Brain-Based Market Research
Neuro-Marketing Uses fMRIs to Gauge a Potential Campaign
From the beginning of capitalism, companies have been trying to get into the heads of consumers in order to optimally produce and market their products. Statistical analysis, expensive consultants and… MORE
Short Attention Span Marketing
Short Attention Span Marketing
Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz
Name the newest Doritos flavor and win $25,000 + 1% of the flavor’s sales. Spend six month on a tropical island and get paid over $100,000 to blog about the experience. These are just some of the large… MORE
Crowdsourcing Big-Name Beers
Crowdsourcing Big-Name Beers
Corporate Breweries Tap Beer Enthusiasts for New Recipes
Good news for all the Canadian beer enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by… MORE

Related Trend Reports & Custom Market Research

Related Examples

Fresh Prince-Inspired Threads
Fresh Prince-Inspired Threads
The Nike X Cassette Playa Rivalry Collection is Wiggity Whack
Motion Sensored Headsets
Motion Sensored Headsets
The Tilt Headset Eliminates Phone Problems for the Disabled
Spock Ear Shoulders
Spock Ear Shoulders
'Street 15' in Vogue Korea Blends Shoulder Pads & Futuristic Silhouettes
18 Creative Coffee Ads
18 Creative Coffee Ads
Caffeinated Finds, From Coffee Cup Mouths to Do-Gooder Java
Eye Candy Underwear Campaigns
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
Personifying Excuses
Personifying Excuses
World Health Club Ads Show You're Not Alone in Your Plight
Rebellious Republican Reads
Rebellious Republican Reads
Sarah Palin Book Already Number One on Amazon's Top 100 List
Viral Outdated Ads
Viral Outdated Ads
Divinecaroline.com Posts Hilarious Vintage American Advertisements
Fatty Shockvertising
Fatty Shockvertising
The NYC Department of Health's Gross Pouring on the Pounds Ads
Customizable Cooper Car Wraps
Customizable Cooper Car Wraps
5,000,000 DIY Design Dreams Made Real by MINI Motoring Graphics
Pentagonal Pop Cans
Pentagonal Pop Cans
Dzmitry Samal Unveils Geometric Coke Design
Cola Fashion
Cola Fashion
Coke Zero and 'Neighborhood' Team to Make Stylish Swag
Crowdsourced Smile Collections
Crowdsourced Smile Collections
Yoko Ono's 'Smiling Face Film' Invites Participation Via Flickr
Cola Cornucopias
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
play_circle_filled Crowdsourced T-Shirts
Crowdsourced T-Shirts
Teepay Lets You Design and Sell Your Own Tees Online
13 Twitter-ific Inventions
13 Twitter-ific Inventions
From Twitter Tutorials to Crowdsources Twitter Cookbooks
32 Coca-Cola Innovations
32 Coca-Cola Innovations
From Pop Can Origami to Good Old Diet Coke and Mentos
Simplistic Carvertising
Simplistic Carvertising
Mini Cooper's Commercial Puts the Mini in Minimalism
Crowdsourced Gardening
Crowdsourced Gardening
Landshare Lets Communities Grow Their Veggies Together
Costly Crowd Art
Costly Crowd Art
Andreas Gursky's '99 Cent II Diptychon' Photo Sells for $3.34 Million
Crowdsourced Twitter Cookbooks
Crowdsourced Twitter Cookbooks
Web-Savvy Cooks Turn to Twecipes When They're in a Rut
play_circle_filled Crowdsourced Dance Tributes
Crowdsourced Dance Tributes
‘Eternal Moonwalk' Honors Michael Jackson's Legacy
Crowdsourced Cinema
Crowdsourced Cinema
Netflix and Film Independent Team Up to Find Talent
play_circle_filled Epic Pop Canvases
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
Illicit Condiment Dispensers
Illicit Condiment Dispensers
David Shrigley's Design Turns S&P Into Coke & Smack
50 Crowdsourced Innovations
50 Crowdsourced Innovations
From Bathroom Breaks to Company Recipes
Designer Graffiti Cars
Designer Graffiti Cars
Matt W. Moore Creates a Bright and Colorful Mini Cooper
Virtual Scavenger Hunts
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
Bringing Back Tie-Dye
Bringing Back Tie-Dye
American Apparel's Spandex Hits the Dye Bath
Simplifying Home Cooking
Simplifying Home Cooking
Dream Dinners Provides Ingredients and Recipes to Cut Prep Time
Brand Adoration
Brand Adoration
Coke Facebook Page is Number One After Obama
Customizable Murals
Customizable Murals
'Surface View' Home and Office Murals Offer Largescale Prints and Blinds
User-Owned Internet Companies
User-Owned Internet Companies
Andelsmobil's Member Surplus Plan Lets Customers Share Profit
Custom Dress Shirts
Custom Dress Shirts
ShirtsMyWay Lets You Choose the Design and Measurements
Crowdsourced Coffee Prices
Crowdsourced Coffee Prices
Java Street Cafe Lets Customers Pay What They Think is Fair
Custom Bicycles
Custom Bicycles
Personalised Beach Cruisers Let You Ride In Your Own Style
Faux Facial Hair Fashion
Faux Facial Hair Fashion
Mustache Balaclavas Give American Apparel A Hairy Twist
play_circle_filled Customized Newspapers
Customized Newspapers
Some Papers Offering Customizable, Printable Versions
Crowdsourced Furniture Designs
Crowdsourced Furniture Designs
Champagne Cork Competition Yields Miniature Seating
play_circle_filled Sacrificial Junk Food Ads
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
See-Through Fashion
See-Through Fashion
Scandalous American Apparel Sheer Dress Reveals All
Fashionable Pornvertising
Fashionable Pornvertising
American Apparel Uses Adult Industry Pros for Authentic Sleazy Ads
play_circle_filled iPhone Milestones
iPhone Milestones
500 Million iPhone App Downloads, from the iBeer to iFart
Gross iPhone Apps
Gross iPhone Apps
The ‘Zit Picker' Game Sets New Low For Mobile Entertainment
play_circle_filled Ultra Luxurious Job Offers
Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
Sleazevertising
Sleazevertising
American Apparel Starts 2009 with a Bang
'Scalable' Student Housing
'Scalable' Student Housing
Apartment Building With Rock-Wall Facade
Crowdsourced Car Designs
Crowdsourced Car Designs
VW Outsources to Find Next Iconic Automobile
Censoring Digital Books
Censoring Digital Books
iPhone App Store Execs Ban Explicit Literature
Sleuthy iPhone Apps
Sleuthy iPhone Apps
The Agile Lie Detector Measures Voice Stress
33 Brainovations
33 Brainovations
From Jennifer Aniston in Your Brain To Brainwashing Gadgets
DIY Home Beer Stations
DIY Home Beer Stations
The All-in-One NanoBrewMaster Brews, Chills, Cleans, and Serves
play_circle_filled Awarding Controversial Ads
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
Voyeuristic Lighting
Voyeuristic Lighting
The Magic Apartment Light
17 Crowdsourced Innovations
17 Crowdsourced Innovations
Bizarre Fashion Firings
Bizarre Fashion Firings
American Apparel's Conservative Bean Counter Axed
Celebrities IN Your Brain
Celebrities IN Your Brain
The Jennifer Aniston Neuron
Manga Car Wraps
Manga Car Wraps
The 'Ita G Festa' Show in Japan
Crowdsourced Packaging Competitions
Crowdsourced Packaging Competitions
1800 Tequila's Design Your Bottle (UPDATE)
Brainwave Modifying Chairs
Brainwave Modifying Chairs
The Mood Boosting 'Sonic Lounger'
Crowdsourcing Home Decor
Crowdsourcing Home Decor
Bon Bon Kakku
Crowdsourced Restaurants
Crowdsourced Restaurants
The Instructables Restaurant
play_circle_filled Compact Supercars
Compact Supercars
ABF's Mini Cooper is the World's Fastest
Fake BJ Ads
Fake BJ Ads
Do American Apparel Ads Cross The Line?
DIY Exotic Meals
DIY Exotic Meals
Destination Dinners Recipe Kits
Designer Car Wraps
Designer Car Wraps
Toyota IQ Vinyl Designs
Imitation Windows
Imitation Windows
Brighten Up Your Dive Apartment
play_circle_filled iPhone AppStore Products
iPhone AppStore Products
Loopt (UPDATE)
Mystery Flavors
Mystery Flavors
Doritos: The Quest
play_circle_filled Functional Spinning Walls
Functional Spinning Walls
TurnOn is Your Whole Apartment
Mini Home Brewery
Mini Home Brewery
Beer Machine 2000
play_circle_filled All-in-One Home Brewery
All-in-One Home Brewery
The Device
Hack My Mini Cooper
Hack My Mini Cooper
$25k Gets You Hybrid Green
Neurosky Mind Reading Game Controller
Neurosky Mind Reading Game Controller
Move Over Wii-Mote
The Brain Scan That Can Read Your Mind
The Brain Scan That Can Read Your Mind
Consumer Brainwaves
Consumer Brainwaves
The Ultimate Focus Group
Apartment Therapy
Apartment Therapy
Sleaze Marketing?
Sleaze Marketing?
American Apparel Accused of Being Sleazy