Letting consumers aid in marketing and branding products
Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
Trend Themes
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Crowdsourced Campaigns — Consumer involvement in the marketing process fuels brand loyalty, creating a kinship with the brand.
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Personalization and Customization — Companies are catering to the individual tastes and preferences of consumers through custom campaigns, product design, and targeted ads.
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Neuro-marketing — Market/consumer research via fMRI technology is a new method of understanding consumer behavior. It can be used to optimize marketing tactics before significant investments are made.
Industry Implications
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Retail — Crowdsourced campaigns and personalization techniques have disrupted traditional retail marketing methods, leading to higher customer engagement and loyalty.
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Consumer Packaged Goods — CPG companies are using crowdsourcing and personalization techniques to develop targeted advertising and product design, creating unique and desirable products for consumers.
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Market Research — Neuro-marketing allows for a deeper understanding of the consumer through fMRI machines, providing insight into subconscious and emotional responses to marketing and advertising tactics.
12 Featured, 77 Examples:
1,836,965 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
