Corporate Breweries Tap Beer Enthusiasts for New Recipes
References: greatcanadianpubs.blogspot
Good news for all the Canadian beer enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by beer lovers are making their debut forming a new trend in the industry.
Born of the necessity for the industry to better understand its own target consumer, this phenomenon is catching the attention of beer geeks on a social level. Beer blogs are now under the corporate eye.
Some breweries are even providing an opportunity for home brewers to get their own recipes on store shelves, presenting a wining scenario for both beer drinkers and breweries alike.
Born of the necessity for the industry to better understand its own target consumer, this phenomenon is catching the attention of beer geeks on a social level. Beer blogs are now under the corporate eye.
Some breweries are even providing an opportunity for home brewers to get their own recipes on store shelves, presenting a wining scenario for both beer drinkers and breweries alike.
Trend Themes
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Crowdsourced Beer — The trend of big breweries tapping into the expertise of home brewers to create new beer recipes presents a disruptive innovation opportunity in the beer industry.
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Engagement with Beer Enthusiasts — The growing trend of breweries actively engaging with beer enthusiasts through crowdsourcing new recipes opens up opportunities for disruptive innovation in the beer industry.
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Social Recognition of Home Brewers — The increasing recognition of home brewers and their recipes by big breweries is a trend that can lead to disruptive innovation within the beer industry.
Industry Implications
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Beer Brewing — The beer brewing industry can leverage the trend of tapping into the knowledge of home brewers to create unique and innovative beer recipes.
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Beverage Manufacturing — The beverage manufacturing industry can explore the trend of engaging with beer enthusiasts to crowdsource new recipes and create disruptive innovations in the market.
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Consumer Products — The consumer products industry can capitalize on the trend of recognizing and promoting home brewers, creating opportunities for disruptive innovation in the beer market.
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