Corporate Breweries Tap Beer Enthusiasts for New Recipes

 - Mar 30, 2009
References: greatcanadianpubs.blogspot
Good news for all the Canadian beer enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by beer lovers are making their debut forming a new trend in the industry.

Born of the necessity for the industry to better understand its own target consumer, this phenomenon is catching the attention of beer geeks on a social level. Beer blogs are now under the corporate eye.

Some breweries are even providing an opportunity for home brewers to get their own recipes on store shelves, presenting a wining scenario for both beer drinkers and breweries alike.