Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

97 Beer Branding Innovations

From Sneaky Alcoholic Decoys to Pill Bottle Branding

— June 18, 2012 — Marketing
Beer branding innovations are often among the most hilarious features out there in terms of advertising.

Given that these companies can be more risque with their demographic, creativity is often unbounded in this industry. From bottle branding to amazing and satirical commercials, beer leads the way in limit-pushing advertising and branding. Sold in most countries, the variety of marketing is almost indefinite and targets a huge amount of prospective buyers. Constantly pushing the envelope, marketing for the beloved brew often takes off in a way that other product's branding doesn't even come close to. From famous Budweiser ads to girly beer packaging, nearly every angle has been explored by this industry.

Fun, suggestive and almost always getting better, beer will likely continue to be the most entertaining industry out there.
6.8
Score
Popularity
Activity
Freshness
96
Ciggy-Mimicking Pint Prints
Ciggy-Mimicking Pint Prints
Alberta Health Services 'Triggers' Ads Serve Up Solutions for Quitting
<
95
Scary Seasonal Suds
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
<
94
Canned Cartoon Lagers
Canned Cartoon Lagers
Duff Beer Brings the Booze of Choice from Springfield to the Home
<
93
Musical Beer-Popping Videos
Musical Beer-Popping Videos
Bottle Cap Blues by Chris Summers Shows How MacGyver Would Open a Beer
<
92
Satirical Beer Ads
Satirical Beer Ads
Breckenridge Brewery Says "If You Touch it and it's Cold, Then it's Cold"
<
91
Cleansing Booze Bars
Cleansing Booze Bars
Enjoy Bubbly in the Bathroom With This Vegan Organic Beer Soap
<
90
Skeleton-Branded Booze
Skeleton-Branded Booze
'Rogue Dead Guy Ale' has a Taste to Die For
<
89
Chilled Brewskis
Chilled Brewskis
Beverage Manufacturer Kirin Introduces 'Ice Plus Beer'
<
88
Whimsical Beer Branding
Whimsical Beer Branding
Hopper Whitman Sports Labels With a Drunk Eccentric Cricket
<
87
Beer Bottle Jeans
Beer Bottle Jeans
The Bonobos Earth Day Denim Style Pants are Made From Recycled Plastic
<
86
Eco-Friendly Beer
Eco-Friendly Beer
Get Drunk and Save the World With Wasted German Beer
<
85
Branded Beer Scarves
Branded Beer Scarves
The Beer Tag Makes It Easier to Identify Your Bottle of Brew
<
84
Powerful Drinking Parodies
Powerful Drinking Parodies
Freddie W's 'Power Hour' Replicates Kanye West's Song
<
83
Pious Booze Branding
Pious Booze Branding
The Bendicta Beer Packaging Gathers Inspiration From the Church
<
82
Bold Billboard Wars
Bold Billboard Wars
Newcastle Beer Mocks the Latest Stella Artois Ad with 'No Bollocks'
<
81
Grim Gourd Packaging
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
<
80
Birdbrained Bottle Labels
Birdbrained Bottle Labels
Brouwerij 't Ij Beer Features a Colorful Ostrich Insignia
<
79
Brewtastic Seasonings
Brewtastic Seasonings
The Peppermeister Pepper Grinder is Great for 'Thirsty' Chefs
<
78
Crowdsourced Brew Campaigns
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
<
77
Countertop Beer Kegs
Countertop Beer Kegs
The 'Draftmark Tap System' Keeps Brews Cool and Fresh for Up to 30 Days
<
76
Fab Four Packaging
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
<
75
Lady-Focused Booze
Lady-Focused Booze
Molson Coors Targets Women with Animee, a New Brand of Beer
<
74
Social Enterprise Beer
Social Enterprise Beer
SABMiller Commits to 'Farming Better Futures' with Impala Lager in Africa
<
73
Patriotic Super Beers
Patriotic Super Beers
Brewdog's ‘Sink the Bismarck' Has 41% ABV
<
72
Brilliant Beer TV Shows
Brilliant Beer TV Shows
‘Six Beers of Separation' Lets You Drink With Your Idol
<
71
Temperature-Boasting Brew Branding
Temperature-Boasting Brew Branding
Pernical Bedow ‘Mikkeller’ Label Keeps You Informed
<
70
Sexually Oriented Brews
Sexually Oriented Brews
Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers"
<
69
Crowdsourcing Big-Name Beers
Crowdsourcing Big-Name Beers
Corporate Breweries Tap Beer Enthusiasts for New Recipes
<
68
Healthy Pet Beer
Healthy Pet Beer
Bowser Beer Puts "Some Party in Your Animal"
<
67
Simplistic Brewski Branding
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
<
66
Anti-3D Campaigns
Anti-3D Campaigns
Bud Light 3D Test Commercial Explains Why Their Ads are 2D
<
65
No-Fun Drinks
No-Fun Drinks
Asahi Point Zero Beer is a Beverage Without Alcohol
<
64
Agency-Branded Beer
Agency-Branded Beer
Image Brew Studio Enhances Marketing by Creating Own Booze
<
63
Ice Cold Packaging
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
<
62
City Life Liquor Cans
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
<
61
Bottle Cap Quest Miniatures
Bottle Cap Quest Miniatures
Fantastic Voyage by Slinkachu is a Petite World in a Puddle
<
60
Rocking NYC Billboards
Rocking NYC Billboards
Heineken Light's 'Occasionally Perfect' Billboard Literally Rocks
<
59
Butcher Beer Branding
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
<
58
Sports Brand Booze
Sports Brand Booze
The Puma Unity Beer is Best Served with the 2010 World Cup
<
57
Alluring Ale Packaging
Alluring Ale Packaging
Beer Company Tetley's Gets a Redesign From wpaPINFOLD
<
56
Drinking Game Packaging
Drinking Game Packaging
Pong Beer is Made Specifically for College Kid Champions
<
55
Girly Branded Brews
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
<
54
Punny Holiday Brews
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
<
53
Literary Beer Bottles
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
<
52
Intersecting Bottle Designs
Intersecting Bottle Designs
Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
<
51
Beer Phones
Beer Phones
Budweiser Can and Bottle Phones
<
50
Star Wars Stouts
Star Wars Stouts
The Imperial Stout Trooper Beer Makes the Cantina Seem Appealing
<
49
Beer Bottle Orchestras
Beer Bottle Orchestras
Grolsch Assembles the Swingtop Philharmonic Orchestra
<
48
Alcoholic Mixer Depictions
Alcoholic Mixer Depictions
'Lunchbreath' is the Ultimate Bartender for Making Drinks
<
47
Artistic Alcoholic Branding
Artistic Alcoholic Branding
Derouen & Co Designed a Can That Shows the Drink's Personality
<
46
Beer Bust Art
Beer Bust Art
'White Trash' Series by Kim Alsbrooks Brings the Forgotten History of War Times
<
45
Bottle Music Beats (SPONSORED)
Bottle Music Beats (SPONSORED)
The Streets Come Alive with Canned Tunes
<
44
Lucha Libre Logos
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
<
43
Brash Beer Branding
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
<
42
Beer-Branded Stilettos
Beer-Branded Stilettos
The Heineken Heels May Not be for Everyone
<
41
Pill Bottle Beer Branding
Pill Bottle Beer Branding
Howe Sound Lager Packaging Contains Your Alcoholic Cure
<
40
Taboo Product Partnerships
Taboo Product Partnerships
Marlboro and Georgia Coffee Ask: 40 Cigarettes With Your Coffee Anyone?
<
39
Homemade Distillery Branding
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
<
38
Regional Meanvertising
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
<
37
Crisp Beer Branding
Crisp Beer Branding
Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers
<
36
Beer Caps for Awareness
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
<
35
Booze-Bearing Skateboards
Booze-Bearing Skateboards
Hit the Streets with Pabst Brewing Company x Santa Cruz Decks
<
34
Freakish Facial Hair Beer Ads
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
<
33
Active Beer Bear Ads
Active Beer Bear Ads
The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal
<
32
Refined Beer Branding
Refined Beer Branding
Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
<
31
Seasonal Beer Branding
Seasonal Beer Branding
Thirsty Dog Packaging Features Four Distinctive Canines Around the Calendar
<
30
Couture Cola Packaging
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
<
29
DIY Booze Branding
DIY Booze Branding
Put Your Stamp on a Brewskie with the Labeley Custom Beer Labels
<
28
Bumpy Beer Branding
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
<
27
Recycled Beer Glasses
Recycled Beer Glasses
Corona & Rolling Rock Beer Bottles As Unique Branded Cups
<
26
Irish-Inspired Alcohol Branding
Irish-Inspired Alcohol Branding
Lucky Brew Beer Labels Make Drinking About the Occasion
<
25
Artful Can Branding
Artful Can Branding
Cans Get a Makeover With Interesting Results
<
24
Musical Beer Bottles
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
<
23
Cartoon-Inspired Cans
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
<
22
Board Game Beer Branding
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
<
21
Faux Alcohol Packaging
Faux Alcohol Packaging
Kalimulin Ilya Designs Beer Labels for Unlikely Companies
<
20
Corked Beer Branding
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
<
19
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
18
Doodled Booze Branding
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
<
17
Beer That Undresses
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
<
16
Novel Booze Branding
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
<
15
Beer-Branded Discos
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
<
14
Sneaky Alcoholic Decoys
Sneaky Alcoholic Decoys
The Andes 'Beer Camouflage' Campaign is Hilarious
<
13
Intoxicating 'Star Wars' Tributes
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
<
12
Flapper Girl Inspired Beer Bottles
Flapper Girl Inspired Beer Bottles
Mockingbird Lager
<
11
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
<
10
Boozed-Up Bus Shelters
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
<
9
Risque Beer Packaging
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
<
8
Beeriffic T-Shirt Packaging
Beeriffic T-Shirt Packaging
The Heineken x UNION x Freshness T-Shirt Comes in its Own Six-Pack
<
7
Underrated Booze Branding
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
<
6
Blatant Booze Branding
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
<
5
Elegant Ebony Beer Branding
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
<
4
Naughty Beer Sleeves
Naughty Beer Sleeves
The Boobzie Can Insulators Will Keep Your Beverage Cold, but Hot
<
3
Art Deco Alcohol Bottles
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
<
2
Honeycomb Booze Branding
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
<
1
Cardboard Beer Branding
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
<