Despite looking rather medicinal, Howe Sound Lager packaging has actually been executed to reference the western Canadian tradition. The Antidote Inc. came up with the design for this six-pack of cans, pulling inspiration from nature, convention, culture and history.
The green, white and blue color scheme comes from the trees and grass, the snow-capped mountains and the vast ocean as it all appears from the British Columbian fjord. The ship icon references the history of early Canadians' interaction with the coastal landscape, and the plastic toppers are made from 100% recyclable material to appeal to the environmental values of the locals. On top of everything, Howe Sound Lager packaging has a cleanness and simplicity that represents what the brewery wishes to convey about the beverage's taste within.