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The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun

 - Oct 14, 2011
References: brooklynbrewshop & thedieline
It''s one thing to drink an ice-cold beer, but drinking your own, homemade beer made from the Brooklyn Brew Shop 'Beer Making Kit' is a whole different experience. This product is not only an adult toy, it's also a supreme example of creative branding and packaging. The Brooklyn Brew Shop wants to attract costumers by staying away from traditional beer designs and incorporating interactive drinking alternatives.

The design of the box is pretty direct and simple, yet it manages to successfully highlight the uniqueness of the product: fresh, homemade beer. By using a cardboard box and large white fonts, the product clearly states its purpose: Beer Making Kit. Additionally, the colors on each box dictate the extraordinarily rare flavors of each beer.

The Brooklyn Brew Shop 'Beer Making Kit' branding design and packaging is clean, straightforward and tempting. I can only hope that making the beer is as much fun as drinking it.